Online Advertising

This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas.

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what are they, exactly?

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday.

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

The story of how Prebid.org came to be – and almost didn’t – is an important one for the industry.

An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.