ARCHIVE FOR:

On TV & Video

  • How Mobile’s Growth And Power Overshadows The Other Screens

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lexi Sydow, senior market insights manager at App Annie. Amidst all the pageantry, glamour and celebration at last month’s Oscars, it’d be easy to overlook two important developments that speak volumes about the future of […]

  • How Advertisers Can Still Win In The Streaming Wars

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Stringer, senior vice president and head of innovation at Carat “Friends” may have launched in 1994, but thanks to streaming platforms, the show is as popular as ever. When it appeared on Netflix […]

    Tagged in:
  • Why Tubi Will Never Have Originals Or A Subscription Tier

    Tubi has no interest in becoming a subscription-video-on-demand (SVOD) service. As giants like Netflix and Amazon Prime pour money into original content housed behind paywalls, Tubi wants to provide access to the world’s largest library of free, on-demand content. The 8-year-old, ad-supported video-on-demand (AVOD) network has more than 12,000 titles available across 18 streaming platforms. […]

  • The Rise Of The Digital Linear Programmer

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Geoff Spence, regional vice president of business development at SpotX. For a few years now, traditional pay TV providers in the United States have lost subscribers each quarter as viewership shifts to less expensive […]

    Tagged in:
  • 5G Could Make Traditional Advertising Less Relevant

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Heer, founder and CEO at Zeotap. A central topic at CES last month – which will undoubtedly become the next frontier for digital advertising – was the arrival of 5G. It should be […]

  • Branded Entertainment Network Sees Growth In Hollywood Data Biz

    Branded Entertainment Network (BEN), an LA-based agency that specializes in product placement and influencer marketing, wants to bring a more data-driven approach to Hollywood brand marketing. Last March the company promoted Ricky Ray Butler to CEO, three years after adding Butler with the acquisition of Plaid Social Labs, the social marketing tech company he founded. […]

  • Conscious Couplings: My Wish List Of Advanced TV Match-Ups That Could Change The Game

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Love is in the air – and not just in the seasonal aisle at Target. The smell of chocolate and roses got me thinking: Which advanced TV […]

  • Before They Spend On Addressable TV, Brands Must Decide What They Want To Accomplish

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Addressable TV advertising is gaining momentum, with total annual spend projected to exceed $3 billion, according to eMarketer. But like any emerging medium, the noise and hype can […]

  • Lance Neuhauser headshot

    DTC Adoption Will Help Make TV A Performance Medium

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lance Neuhauser, CEO at 4C Insights. To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTC […]

  • Are Advertisers’ ‘Tried-And-True’ Methods Lagging In The Age Of Me TV?

    “On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: Many […]

1 39 40 41 42 43 75