OPINION: On TV & Video
Are Advertisers’ ‘Tried-And-True’ Methods Lagging In The Age Of Me TV?
“On TV And Video“ is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chuck Moxley, chief marketing officer at 4INFO. The good news: Today’s TV viewers are more reachable across more addressable channels than ever before, broadening how and where they consume media. The bad news: Many […]
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