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Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated systems that fail to deliver.

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do.

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.

The biggest cloud tech companies, – namely AWS, Snowflake, Databricks and the Google Cloud Platform – are investing heavily in their own ad tech and marketing verticals. But, funnily enough, ad tech vendors themselves tend to avoid the big public clouds.

Wonder Group, a restaurant tech and meal delivery company, snapped up Blue Apron in 2023, Grubhub a year later, then Tastemade earlier this month. Tastemade brings new capabilities, says Wonder Chief Growth Officer Daniel Shlossman. But it’s an important step in the company’s plan to become a 360-degree advertising player.

Daily Mail’s ad-light subscription soars; YouTube Shorts takes another cue from TikTok; and MAGNA predicts an ad spend slump due to tariff-induced uncertainty.

The UK’s Information Commissioner’s Office has three strategic priorities in 2025, and, you guessed it, online tracking is one of them.

The next wave of the boom isn’t going to come from the same online corners as it has over the past five years.

It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.

Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.

Warner Bros. Discovery officially launched OpenPath last week, with the goal of driving demand for its news sites’ display inventory. But for now, CTV is not part of the integration.

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

The need for addressability has been a rallying cry among advertisers for the past five years. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape.

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.

JWP Connatix might not have a new name yet, but the company – formed through the merger of JW Player and Connatix in October – does have a new CEO

Why should establishing consumer trust be a differentiator – and wouldn’t it be great if that was just every company’s MO?

Many in the industry see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with strict data regulations.

Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands.

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

Despite diverse hiring initiatives and programs to support women in the workplace, representation in ad tech is lacking. And given threats to women’s rights and the rollback of DEI efforts due to political pressure, the time to take action is now.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

What’s next after launching a retail media network? Becoming a social ad network, apparently.