The creative, vertical ad network, Glam Media, has once again reinvented itself with yesterday’s announcement regarding the first vertical ad exchange. From the press release: “GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.” OK, well, still sounds like an an […]
Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients end up using the exchange will be another question. In the NY Times article about the partnership, WPP Group sees a main benefit of […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
It’s happy times on the Right Media Exchange as employees and shareholders took in another $680 million from Yahoo! to be fully-acquired by the struggling web search/entertainment/whatever monolith. With Google’s purchase of DoubleClick and its developing AdX Exchange, Yahoo! felt it needed to answer and it did. Will Microsoft now step up to the plate? […]
Google has bought DoubleClick for a breathtaking $3.1 billion in a transaction that is expected to find regulatory approval after a hard slog. With DoubleClick’s huge display ad serving business, it made sense for mighty Google to swing for the fences in that Google’s display business is almost non-existent. The DART ad serving system will […]
