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»Ecommerce

How This Season’s Late Thanksgiving Impacts Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »
by James Hercher // November 11th, 2019 //
»
Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three... Continue reading »
by James Hercher // October 11th, 2019 //
»
Amazon’s Profit Takes A Hit Due To Investments, Including Its Ad Platform

Amazon earned $63.9 billion across its retail, cloud computing, subscription and ad sales businesses in Q2 2019, a 20% increase from the same period last year, the company reported on Thursday. Those are eye-popping totals, but the ecommerce giant’s profitability is actually down from the three previous quarters, bringing an end to a profit growth... Continue reading »
by James Hercher // July 25th, 2019 //
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Three Ways Amazon Stays A Step Ahead On Prime Day

Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similar... Continue reading »
by James Hercher // July 17th, 2019 //
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Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more... Continue reading »
by James Hercher // May 14th, 2019 //
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Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products

Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated... Continue reading »
by James Hercher // May 13th, 2019 //
»
Amazon Focuses On Ad Platform Tools As Growth Rate Slows To 34%

Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019, a 17% increase compared to the year before. Amazon’s annual growth rate dropped, but it is more profitable and its business has a higher profit margin than ever. The company’s operating profit reached $4.4 billion... Continue reading »
by James Hercher // April 25th, 2019 //
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Dentsu Aegis Launches Sellwin To Consolidate Amazon Expertise

Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access to another 130 specialists across Dentsu’s US agencies for things like ecommerce search, creating product page content and Amazon voice skills, said Sellwin President Travis Johnson. The consultancy model is new for Dentsu, Johnson said,... Continue reading »
by James Hercher // April 10th, 2019 //
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Why Anheuser-Busch Is Going Big On Ecommerce, With Or Without The Beer

Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily in ecommerce. Except since beer is such a poor ecommerce converter, the world’s largest beer brewer is focusing on merchandise and apparel to generate online sales and shopper data. Branded merch is insignificant compared to... Continue reading »
by James Hercher // March 25th, 2019 //
»
Amazon Goes Big On Conquesting Ads, Despite The Blowback

Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data to identify a rival’s loyal... Continue reading »
by James Hercher // February 22nd, 2019 //
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