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»Ecommerce

NCS: Toilet Paper Hoarding Increased Sales 845%

We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according... Continue reading »
by James Hercher // March 23rd, 2020 //
»
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?

How do all these changes affect marketers, and how should they adapt their messaging and media strategies to the COVID crisis? Click here to find out. Once the coronavirus-induced toilet paper panic buying dies down, consumers will probably chill on their TP sprees. But COVID-19 has the potential to create more permanent behavior changes in... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
LoopMe Lights Up In-App Shoppable Creative

It’s clunky getting people to add something to their shopping cart from a display ad.  Ad tech company LoopMe launched Tuesday a shoppable in-app unit designed to streamline that process. “The more you can reduce the number of clicks, the better it is for conversion,” said Par Vajihollahi, marketing manager at vitamins and supplements maker... Continue reading »
by Alison Weissbrot // March 10th, 2020 //
»
The Tool Brands Are Using To Get Directly Into An Online Retailer’s Cart

Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same... Continue reading »
by James Hercher // February 26th, 2020 //
»
Brand Velocity Partners Combines PE Investments With … An Ad Agency

Brand Velocity Partners (BVP), a private equity firm founded in 2019, is creating a new business model as both a marketing services provider and as an owner of small brands. BVP’s first deal was in January for Original Footwear, which makes gear for police departments and military groups. Last week, it acquired Magma Products, a... Continue reading »
by James Hercher // February 20th, 2020 //
»
Dynamic Yield CEO On How Retailers Can Catch Up With Digital Personalization

Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder... Continue reading »
by James Hercher // February 4th, 2020 //
»
Amazon Emphasizes Brand Advertising Ambitions In Q4 Earnings

Amazon’s advertising business grew by about 40% year over year, in line with the annual growth of the overall “Other” segment, CFO Brian Olsavsky told investors during the company’s Q4 and year end 2019 earnings call Thursday. Advertising revenue is still a drop in the bucket compared to the $280.5 billion the entire company brought... Continue reading »
by James Hercher // January 31st, 2020 //
»
PayPal Drops $4B On Honey, A Browser Extension Rich In Shopper Data

PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for... Continue reading »
by James Hercher // November 21st, 2019 //
»
How This Season’s Late Thanksgiving Impacts Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »
by James Hercher // November 11th, 2019 //
»
Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three... Continue reading »
by James Hercher // October 11th, 2019 //
»
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