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»Ecommerce

Brand Velocity Partners Combines PE Investments With … An Ad Agency

Brand Velocity Partners (BVP), a private equity firm founded in 2019, is creating a new business model as both a marketing services provider and as an owner of small brands. BVP’s first deal was in January for Original Footwear, which makes gear for police departments and military groups. Last week, it acquired Magma Products, a... Continue reading »
by James Hercher // February 20th, 2020 //
»
Dynamic Yield CEO On How Retailers Can Catch Up With Digital Personalization

Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder... Continue reading »
by James Hercher // February 4th, 2020 //
»
Amazon Emphasizes Brand Advertising Ambitions In Q4 Earnings

Amazon’s advertising business grew by about 40% year over year, in line with the annual growth of the overall “Other” segment, CFO Brian Olsavsky told investors during the company’s Q4 and year end 2019 earnings call Thursday. Advertising revenue is still a drop in the bucket compared to the $280.5 billion the entire company brought... Continue reading »
by James Hercher // January 31st, 2020 //
»
PayPal Drops $4B On Honey, A Browser Extension Rich In Shopper Data

PayPal raised eyebrows and bank balances in the ecommerce marketing technology space on Wednesday when it announced its $4 billion acquisition of Honey Sciences Corporation. Honey operates a shopping tool people install in browsers and apps that scrapes the web for discounts. The deal, expected to close early next year, is a home run for... Continue reading »
by James Hercher // November 21st, 2019 //
»
How This Season’s Late Thanksgiving Impacts Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »
by James Hercher // November 11th, 2019 //
»
Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three... Continue reading »
by James Hercher // October 11th, 2019 //
»
Amazon’s Profit Takes A Hit Due To Investments, Including Its Ad Platform

Amazon earned $63.9 billion across its retail, cloud computing, subscription and ad sales businesses in Q2 2019, a 20% increase from the same period last year, the company reported on Thursday. Those are eye-popping totals, but the ecommerce giant’s profitability is actually down from the three previous quarters, bringing an end to a profit growth... Continue reading »
by James Hercher // July 25th, 2019 //
»
Three Ways Amazon Stays A Step Ahead On Prime Day

Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similar... Continue reading »
by James Hercher // July 17th, 2019 //
»
Google Revamps Ecommerce Ads Pitch With New Formats And Shopping Hub

Google released a slate of new shopping ad products on Tuesday, upping the ante in commerce marketing as Amazon, Facebook-agram and Adobe ramp up their shopper ad businesses. Google’s new shopping ad formats, unveiled at Google Marketing Live in San Francisco, tie formerly siloed properties within Google, such as YouTube and Maps, into a more... Continue reading »
by James Hercher // May 14th, 2019 //
»
Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products

Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated... Continue reading »
by James Hercher // May 13th, 2019 //
»
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