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»Ecommerce

Programmatic IO Monday Recap: Commerce, Identity And Investment Trends

AdExchanger’s Programmatic IO Virtual conference entered the final stretch on Monday with sessions focused on ecommerce, identity and investment trends. Below are some highlights. The final day of proceedings will kick off this Wed. Oct 21 at 1:05 pm ET. Click here for the agenda. Consumers’ mad dash to ecommerce has forced a parallel scramble by... Continue reading »
by Zach Rodgers // October 20th, 2020 //
»
Champs Sports: AR ‘Will Absolutely Become A Bigger Part Of Shopping Behavior’

While it’s unclear when physical shopping will snap back to pre-pandemic levels, retailers such as Foot Locker subsidiary Champs Sports, are experimenting with replacement technologies, including augmented reality. In September, Champs became the first sports brand to test a new AR shoppable lens on Snapchat. The format allows users to virtually try on different sneaker... Continue reading »
by Allison Schiff // October 13th, 2020 //
»
2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer.
Amazon Is Primed To Set A Nearly $10 Billion Sales Record On Prime Day This Year

2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer. EMarketer forecast that worldwide sales on Amazon Prime Day, which kicks off on Oct. 13, will surge 43% year over year to hit $9.91 billion. Last year’s Prime Day sales totaled $6.93 billion. Nearly $10 billion worth of sales in a... Continue reading »
by Allison Schiff // October 9th, 2020 //
»
COVID Tagged Criteo For $100 Million, But Ecommerce Gains Help It Rebound

The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue... Continue reading »
by James Hercher // July 29th, 2020 //
»
Partnerize Snaps Up Pepperjam, As Affiliate Networks Fly Off The Shelves

Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help clients optimize their relationships with marketer partners, like affiliates, ecommerce ad deals or influencers. Pepperjam has a traditional affiliate network business where publishers link from their page to a product page, and a network of... Continue reading »
by James Hercher // July 28th, 2020 //
»
How B2B Sellers Became DTC Brands During The Pandemic

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market. Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers... Continue reading »
by James Hercher // June 5th, 2020 //
»
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit

That’s one serious commission. Retail performance marketing company Connexity has acquired Skimlinks, one of the larger (now formerly) independent affiliate networks. Terms of the deal, announced on Thursday, were not disclosed. But Connexity is adding the roughly 80-person Skimlinks team, said CEO Sebastien Blanc, who took on the top job in 2018. That brings Connexity's... Continue reading »
by James Hercher // May 28th, 2020 //
»
Criteo Launches Self-Serve Retail Media Platform

Criteo on Wednesday launched a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than... Continue reading »
by Alison Weissbrot // May 27th, 2020 //
»
Target And Walmart Earnings Show How American Shopping Has Been Reset

Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted... Continue reading »
by James Hercher // May 20th, 2020 //
»
Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
»
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