IAB Meeting Notes; RTB Cookie Matching Revealed; Google Under EU Microscope; Millennial Media Buys Analytics Firm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]