BlueKai announced the roll-out of a white-label version of its consumer data registry that may be used by publishers as “an out-of-the-box solution for supporting transparent consumer data collection.” Read the release. BlueKai CEO Omar Tawakol discussed the white-label registry. AdExchanger.com: Why is white-label important as opposed to a branded offering? OT: Many sites do […]
If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Dan Beltramo, CEO, Vizu: “A key issue for data providers who choose to sell media to consider is how or […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
Each day this week, AdExchanger.com will publish the thoughts of executives representing a cross-section of the digital advertising ecosystem in response to the following question: “Now that data and media are de-coupling, is it appropriate for a data company be selling media, too?” In other words, is there a conflict of interest? Click “read more” […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Amiad Solomon, Founder & President, Peer39. From the inception of the internet, online advertisers have been continuously experimenting with methods of targeting ads, in search of a technology that delivers a brand’s ideal audience, […]
Chris Mejia is President and CEO of ADSOVO and Contextual Media Group, makers of SureSafe. AdExchanger.com: First, a bit of background, how are ADSOVO and Contextual Media Group connected? How did the company begin overall? CM: Yes, there seems to be quite a bit of confusion in the market about this connection, so I’m happy […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. For anyone who has been watching the data space over the last year and a half, the explosion of […]
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part I of a two-part column written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Targeting is only as good as the data that you […]
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
The phrase “caution is key” has become a totem of the new age in US antitrust regulation. It was cited this week by both the DOJ and Google in support of opposing views on a possible divestiture of Google’s sell-side ad exchange.
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.
The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
