Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Marketshare Partners announced today that it has acquired analytics company, JovianData (AdExchanger.com Q&A from earlier in the year). Terms of the deal were not disclosed. Read the release. Wes Nichols, co-Founder and CEO of MarketShare Partners discussed the deal and the benefits of the combined companies. AdExchanger.com: Explain the fit between JovianData and MarketShare Partners […]
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Mark Zagorski is CRO, eXelate I applaud John Garber for taking this subject on in his very well written and interesting piece (read it) yesterday. Although I think many of the concepts are right on, including the nascent nature […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I have been overwhelmed by Zappos retargeting ads recently. Apparently, I am not the only one. Michael Learmonth wrote a piece […]
Hooman Radfar is CEO of Clearspring, a social data and solutions provider. AdExchanger.com: Why are you entering the online audience space now? HR: Clearspring has always been focused on creating innovative data-driven, technologies to connect publishers and advertisers to users of the social web. Over the last couple of years, we have done that by […]
eXelate announced today that it has raised a “$15 million second round of funding led by Silicon Valley’s Menlo Ventures with participation of Israel’s Carmel Ventures, who led the company’s $4 million ‘A’ round.” Read the release. CEO Meir Zohar discussed the implications of the funding as well as impact of the data market on […]
Nitin Shah is CEO of Feeva, a provider of targeting data for online ad campaigns. AdExchanger.com: Where did the idea come from for Feeva? -and, where’d the name come from? NS: Feeva is a play on the word fever. The idea is to spice up Internet networks with a new ingredient that heats them to […]
Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
