Data-Driven Thinking

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Cory Munchbach, senior vice president of strategy at BlueConic. Marketers are grappling with the roles that different technologies play in marketing operations, campaigns, measurement and more. While CMOs and their organizations […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. When the ad tech world started thinking about GDPR enforcement in late 2017 or early 2018, most were fairly confident that EU supervisory […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julie Van Ullen, General Manager, US Growth, at Rakuten Marketing It’s hard to find something new to say about digital marketing measurement. Today’s headlines about measurement seem no different in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. Sharing data between agency partners is critical, though not as common as one would assume. But marketers need easy access to data for better creative, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Seufert, head of platform at N3TWORK and owner of Mobile Dev Memo. Shortly after Christmas, Aram Zucker-Scharff, The Washington Post’s director of ad engineering, launched a viral jeremiad on […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at Flashtalking Frequency ranks among the most important factors in determining advertising effectiveness. Regardless of the quality of the placement, creative or context, too […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. Earlier this decade, digital media platforms transitioned from interesting ways for people to stay in touch with old friends and keep […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. When it comes to ad tech and mar tech vendor choice, we’re in an era of abundance. Scott Brinker’s Marketing Technology Landscape is […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Sandoval, director of biddable media at The Media Kitchen. The reviews are in, and ITP2 is the sequel that marketers hoped would never come. Intelligent Tracking Prevention 2.0 is […]