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»Maja Milicevic

To Thrive In Programmatic's 3rd Epoch, We Must Rethink Partners And The Tech Layer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. If you want to make an ad tech professional laugh, ask them about the resilience of advertising networks. While some may openly joke... Continue reading »
by AdExchanger // March 10th, 2020 //
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Publicis And Epsilon: An Acquisition Of Legacies?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. On Sunday Publicis Groupe announced it is buying data provider Epsilon in a $4.4 billion deal. It identified two main considerations that... Continue reading »
by AdExchanger // April 18th, 2019 //
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What First-Party Data Does Epsilon Actually Have?

When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings to the group around first-party data. But while Epsilon has deep experience working with its clients’ first-party data and managing their CRM databases and loyalty programs, it doesn’t actually own first-party data – depending on... Continue reading »
by Alison Weissbrot // April 17th, 2019 //
»
What Type Of Sales Leader Do You Need?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. How often have you heard something along these lines? “We’re looking for a highly strategic chief revenue officer (CRO) who can help... Continue reading »
by AdExchanger // April 3rd, 2019 //
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Programmatic Alone Won't Save You

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. In the past decade, programmatic advertising has evolved from helping publishers sell previously unsalable remnant inventory to a technology layer that ably powers... Continue reading »
by AdExchanger // February 28th, 2019 //
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How To Select The Right Vendor For Your Company

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. When it comes to ad tech and mar tech vendor choice, we’re in an era of abundance. Scott Brinker’s Marketing Technology Landscape is... Continue reading »
by AdExchanger // January 9th, 2019 //
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The Real Impact Of Data Breaches

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. Seemingly every few weeks news breaks of a new hacking scandal or high profile data breach. No industry is immune: Among the... Continue reading »
by AdExchanger // December 12th, 2018 //
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