“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Client Partner at Razorfish. It’s surprising that we digital marketers aren’t closer to consensus about how our medium exerts influence, especially considering what we have to gain […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think qualifies me […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io. Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Allen, Managing Director at Blackstone. Robb Stark, in Season II of HBO’s Game of Thrones, is presented with an interesting dilemma during his quest to avenge his father’s death. At […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Cornfeldt, President of Client Services, Strategy & Product at iProspect. We’ve all heard the news that Mozilla, by default, will start blocking third-party cookies in the upcoming launch […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, Vice President of Operations and Strategic Partnerships at The Weather Company’s WeatherFX. It’s hardly news that the explosion of data and programmatic buying in the last five […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ramey, CEO of isocket. At the AdExchanger Programmatic I/O conference in San Francisco last week, while people schmoozed at the rooftop after-party, an unofficial meeting was held down the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Smartphone ownership has skyrocketed in the last three years, with nearly half of the US population now using smartphones. The […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. When you think of advertising technology in the display space, the first names to come up are probably Google, PubMatic, Adobe and AppNexus. But […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. In The Wizard of Oz, Dorothy asks the wizard if he has ever been frightened. The Great […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad network pitches usually go like this: Their proprietary technology enables them to prospect new potential customers for advertisers. The truth is that, in […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. What’s in a name? Well, when it comes to “programmatic premium,” quite a lot. Interpretations of this term differ widely, as evidenced by the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bodhi Short, SVP of Operations & Product Development at Integrate. It often takes only two words to pause a deal with brands and agencies: performance marketing. This effect is reinforced […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, VP of Direct Response at Underscore Marketing. For months, the industry has been abuzz about Facebook’s Real-Time Bidding exchange, with pundits touting the millions of impressions it makes […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP Demand Sales at The Rubicon Project. At this stage of the programmatic growth story, almost every business in the chain of marketers, agencies, platforms, and publishers has […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Worthless. That’s what I – and most of my colleagues – thought of leftover or remnant advertising when I was selling highly premium banner […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. No doubt about it: Direct response marketers bankrolled the real-time bidding revolution, while brand dollars keep fuelling growth on the reservation side. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, Chief Digital Officer, Valassis. Today, marketers have a unique opportunity to engage consumers through the integration of print and digital mediums. The marketer who is able to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been writing about some of the ethical issues with “opt-out” third-party tracking for a long time. It’s a practice that makes me extremely […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web, […]
