“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. Data is the fuel and the exhaust of programmatic advertising. It informs every transaction, and every transaction generates more of it. As impression […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO and co-founder of Cross Pixel Inc. A fundamental difference between offline and online data usage is associated marketing cost. Digital ads (banners) delivered to specific audiences across […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of media solutions at dunnhumby. Ah, February — the season for major television events that aren’t dominated by the trucks-and-beer crowd of the regular football season. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Juan M. Huerta, senior data scientist at PlaceIQ. It has been said that we are in an era of big data. Not a day goes by without hearing about a […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president for product strategy at Experian Marketing Services. How fast is fast? Racing to a friend’s wedding on a farmland highway west of Chicago, I found out […]
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kence Anderson, CEO and founder at Apptimyze. There’s a dirty little secret in ad tech: All sorts of fees and charges are hidden in the cost of your media. Various […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roger Barnette, president at IgnitionOne. Brand marketers have long judged success of their digital advertising by using the “soft goals” of brand engagement. Soft goals, such as reach, views and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Kelleher, founder and CEO at Cognitive Match. Advertising technology is mostly paid for on a usage basis: serve more ads, make more money. This has been true of media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Vaughan, chief marketing officer at Integrate. You’ve heard the Gartner hype: “CMOs will spend more on tech than CIOs by 2017.” Buy into it or not. With the increased […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In the climactic courtroom scene that closes the military thriller “A Few Good Men,” Jack Nicholson’s character delivers one of the most memorable lines […]
