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»Alan Pearlstein

Scale: A Third-Party Data Killer

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO and co-founder of Cross Pixel Inc. A fundamental difference between offline and online data usage is associated marketing cost. Digital ads (banners) delivered to specific audiences across... Continue reading »
by AdExchanger // February 26th, 2014 //
»
Third-Party Data Works. It’s Just Not Priced Correctly

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, president and CEO of Cross Pixel Inc. The current pricing models for purchasing third-party data are far from optimal, and are actually holding back usage by advertisers. Most... Continue reading »
by AdExchanger // October 28th, 2013 //
»
 

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