• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»apptimyze

The Dirty Secret Behind Your Media’s Price Tag

Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kence Anderson, CEO and founder at Apptimyze. There's a dirty little secret in ad tech: All sorts of fees and charges are hidden in the cost of your media. Various... Continue reading »
by AdExchanger // February 21st, 2014 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • 5G Will Reshape Advertising Data
  • Adobe’s CDP Is Generally Available – Add It To The Pile
  • Another Agency Reorg: MDC Media Partners Centralizes Its Programmatic, Search And Social Talent
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved