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PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025

By AdExchanger Content Studio

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PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web.

Grether discusses the recent launch of Storefront Ads, which allow consumers to shop directly within ad units, eliminating friction and boosting conversion. He also explores the impact of AI on consumer behavior and media traffic, and how PayPal is positioning itself as a trusted player in this shifting landscape.

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