Home Content Studio Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025
Content Studio

Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025

By AdExchanger Content Studio

SHARE:

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver stronger results than programmatic by tailoring creative to context and unlocking better KPIs. They also touch on the need for real-time transparency in planning, not just post-campaign analysis, and when to use a DSP versus when a managed service makes more strategic sense.

Tagged in:

Related Stories

Must Read

CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

CTV

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Marketers

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Platforms

Meta Is Launching An Easy Button For CAPI

Meta is simplifying its CAPI setup and teaching its pixel new tricks, including adding an AI-powered feature that automatically pulls in data from an advertiser’s website.

CTV

TelevisaUnivision Joins The Streaming Self-Service Bandwagon

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its streaming inventory is now available to buy through fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement.

Comic: Gamechanger (Google lost the DOJ's search antitrust case)
antitrust

For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.

Popular

  1. Seattle, WA USA - circa February 2023: Close up view of Liquid Death sparkling water for sale inside a grocery store
    Measurement

    Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep

    Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.

  2. CTV

    Paramount’s Upfront Pitch Is About Three Things

    Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

  3. CTV

    Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First

    One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

  4. Comic: Gamechanger (Google lost the DOJ's search antitrust case)
    antitrust

    For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate

    Law firm Keller Postman is leading mass arbitration suits against Google, seeking advertiser damages for alleged monopoly overpricing. The total available pot is a quarter-trillion dollars.

  5. CTV

    Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

    Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.