“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It was a long-held belief in media buying circles that environment mattered greatly in the final efficacy of a media plan. That getting in front of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There has been much talk lately about the demise of the banner as an effective communications tool. These conversations can be self-centered, pointless, naïve, or all […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]
Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. I am biased, I’ll admit it. I wrote the first technical impression counting standards for the IAB in 1998. And I […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Al Silverstein is CEO of AudienceFuel, a publisher-to-publisher, house inventory trading platform. Everyone knows that online publishers rely on ad sales to turn a profit, but very few understand how difficult it is to actually manage […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Frank Addante is founder and CEO of The Rubicon Project, a digital advertising infrastructure company. The hot topic in digital advertising today is real-time ad buying. Even for a fast-evolving industry, it felt like real-time ad […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is the second of a two-part series and written by Esco Strong, Director, Exchange Marketplace Management at Microsoft. You can read Part I here. In the first part of this series, I highlighted the common industry definitions of “Private […]
