“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Digital identity has to remain key to any innovative publisher’s strategy. But as we approach the post-cookie era (even if it happens later than originally planned), […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sahil Shah, head of programmatic sales, in North America for Future plc. The phrase “walled garden” has carried a negative connotation in the advertising space for a while. It evokes exclusivity, a lack of interoperability, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joanna Catalano, Chief Growth Officer of Piano. As Google closes the door on the era of the third-party cookie, the time is now for publishers and brands to prepare. So what exactly is the right […]
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as bringing together pizza lovers and a pizza delivery service. “We can […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most […]
The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are […]
Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B media and mar tech company International Data Group (IDG). IDG might not attract your average consumer. but its portfolio of some 300 tech and IT publications, including CSO, TechHive and Computerworld, fuels one of the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Gay, the Managing Director of Media & Entertainment at Wizeline. Well, the media industry is beginning to mature. Or is it? We are entering a new wave of mergers and acquisitions (M&A) in the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sonia Jain, senior manager of custom research for The New York Times. It’s time to stop overlooking the most obvious place to invest ad dollars in 2021: audio. In our search for comfort, information and […]
