Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. It’s 2020, and we still have both supply-side platforms (SSPs) and demand-side platforms (DSPs) standing in the way of buyers and sellers, each taking a 15-20% […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building, […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may […]
Fresh off the acquisition of PopSugar last October, Group Nine Media vowed to turn a profit in 2020 – putting Chief Revenue Officer Geoff Schiller, a PopSugar transplant, in charge of finding the advertising dollars that will bring the media organization into the black. A good amount of those dollars will come from video advertising. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do […]
Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We talk about programmatic to anybody who will listen, because this is the way of the future.” In early 2018, the weather app, […]
People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. “You have no control. Who lives, who dies, who tells your story.” – Washington and Company, “Hamilton” The Google Chromium team announced on Tuesday the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. With the California Consumer Protection Act (CCPA) at our doorstep and the General Data Protection Regulation (GDPR) and Apple’s Intelligent Tracking Prevention (ITP) […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we close the chapter on the last decade, congrats to the publishers that are still standing. Now it’s time to take a step in: A fundamentally different approach is needed to […]
The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Lucie Laurendon, senior product marketing manager at Smart. Google’s surprising move to a first-price unified auction was met with cautious optimism and doses of skepticism. Dropping last-look advantage in Google Ad Manager’s second-price auction […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brendan Spain, vice president of advertising for the Americas at the Financial Times. The subprime mortgage crisis of 2008 came to a head when mortgage-backed securities that had received AAA ratings were jammed with […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, senior vice president of data and programmatic solutions at Meredith Corp. In the ad tech supply chain, supply-side platforms (SSPs) have traditionally served as a proxy for the publisher, helping manage ad […]
Up until last year, TripAdvisor primarily sold to travel advertisers and online travel agencies. But that’s changing out of necessity. TripAdvisor’s core hotel ad business has declined as Google encroaches on its hotel research-and-booking revenue with its own planning tools. In TripAdvisor’s most recent earnings report, revenue from hotel ads shrank 14%. So the 20-year-old company is pitching nonendemic […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. I am finding that the major issues in our industry are increasingly overlapping with the major issues of our country, and not just when hearing Zuck, […]
Tilting Point doesn’t just develop its own free-to-play mobile games. It helps other app publishers run performance marketing campaigns and, in some cases, even funds their game development. “We call it progressive publishing,” said CEO Kevin Segalla, who founded the studio in 2012. Over the last few years, Tilting Point has invested tens of millions […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. The impending privacy cloud looms large. With the EU’s General Data Protection Regulation in place and the California Consumer Privacy Act soon to […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. After several months of debate, speculation and conflicting positions following the earthquake caused by privacy regulation changes and global trends, the industry seems to cluster […]
As media properties march to the drumbeat of revenue diversification, many are pursuing affiliate revenue aggressively. Meanwhile, Ziff Media Group has run a thriving affiliate commerce business for years, all the while increasing its level of data-driven sophistication. Ziff Media Group drives $1 billion in last-click attributed revenue a year. In contrast, BuzzFeed’s business totaled […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Spande, chief revenue officer and publisher at Insider Inc. The “death of cookies” may be second only to “year of mobile” as ad industry prediction fails. Both forecasts felt tired after too many false […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. It was the first day of LGBTQ Pride Month and a major brand advertiser was sponsoring our Pride coverage, running creative with diverse LGBTQ representation. It was a […]
For many communities, the math doesn’t work anymore for ad-supported local news. Roughly 1,800 local papers closed between 2004 and 2018, replaced by only 400 online-only sites, according to a UNC study. “The news desert issue is real,” said Patch President Warren St. John. For Patch, the dearth of local content presents an opportunity to […]
When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Moore, head of business development at Publishers Clearing House Media. In the last year, Google, Apple and Mozilla have clamped down on third-party cookie tracking in their Chrome, Safari and Firefox browsers, adding […]
