Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release. 33across CEO Eric Wheeler discussed plans for the new funds and company strategy. AdExchanger.com: Can you drill down on the “Technology, Product and Sales […]
Yesterday, media buying solutions company [x+1] announced that it has raised a Series B round of financing to the tune of $10 million led by Intel Capital with additional funding coming from existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners. According to the release, “the funding will be used to […]
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
AdExchanger.com reached out to brand marketers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Doug Chavez, Del Monte Foods Onil Gunawardana, Online Display Advertising, AT&T Interactive Mark Redetzke, VP, Ecommerce & Digital Marketing, Bluestem Brands, Inc. Anonymous Big Brand Marketer Doug Chavez, Del Monte Foods […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard being developed by DataXu, Turn, MediaMath, AdMeld, PubMatic and Rubicon Project as reported by Ad Age last Friday and further clarified by DataXu CTO Bill Simmons here on AdExchanger.com. Also, today, the OpenRTB group put out a press release here. […]
AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]
In an Ad Age article on Friday, a group of buy- and sell-side companies announced that they had come together to form a new, open standard for online buying they call “OpenRTB.” Read the article. AdMeld, PubMatic, Rubicon Project, MediaMath, Turn and DataXu are the initial group members. Ad Age’s Edmund Lee explains, “The emergence […]
AdExchanger.com reached out to companies based beyond North American borders who concentrate on growing their data-driven, digital businesses regionally as well as internationally and asked them for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Andres Alterini, Co-Founder & CEO, Smowtion Simon Aurik, CCO, Yieldivision Europe […]
AdExchanger.com reached out to the companies active in the search and display communities for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Venkat Kolluri, CEO, Chitika, Inc. Matt Lawson, VP, Marketing and Alliances, Marin Software Jason Lehmbeck, CEO, DataPop Justin Merickel, VP of Marketing and New […]
Daniel Salmon of BMO Capital Markets and Joanna O’Connell of Forrester Research offered their predictions about the digital advertising ecosystem in 2011. Daniel Salmon, Equity Research Analyst, BMO Capital Markets The average tenure of Chief Marketing Officers will begin to increase again as “digital natives” ascend to the top marketing roles at a faster clip […]
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part two of predictions from the agency world. Click a name below to begin, or scroll: Adam Cahill, EVP, Media at Hill Holliday Jason Deal, SVP, Digital Group Account Director, Initiative USA Dax Hamman, iCrossing, VP […]
AdExchanger.com reached out to the web publishers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bob Carrigan, CEO, IDG Communications, Inc. Tyler Fitch, Director, Yield Management, Mindjolt Marc Goldberg, SVP, Business Development, About.com Josh Jacobs, SVP Brand Advertising Products and Global Marketing, Glam Media Richard […]
AdExchanger.com reached out to the video advertising, technology community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Bill Day, CEO, Tremor Media Toby Gabriner, President, Adap.tv Scot McLernon, CRO, YuMe Dave Morgan, CEO, Simulmedia Atul Patel, CEO, OneScreen Inc. Bill Day, CEO, Tremor Media As […]
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part one of predictions from the agency world. Click a name below to begin, or scroll: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands, IPG Tom Hespos, Chairman, President, Underscore Marketing Vik Kathuria, Managing Partner, Mediacom, WPP Group […]
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Siddharth Chaudhary, Senior Product Manager, Omniture, an Adobe Company. Demand-side platforms and their close cousins will continue to distance themselves from cracking the code of performance advertising for Display; instead they will […]
All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]
Jason Lehmbeck is CEO at DataPop, a search marketing technology company. AdExchanger.com: Obviously, lots of former Yahoo!s at DataPop including yourself. What did you all learn at Yahoo! that is inspiring the DataPop business model? The core team at DataPop was lucky enough to spend a 5+ years working together with all kinds of search […]
Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few […]
Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete? Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]
JT Batson is President, DDS Digital at Donovan Data Systems, a supplier of back office systems to the agency market. AdExchanger.com: Let’s start at the beginning – what intrigued you about coming to Donovan Data Systems (DDS)? JTB: I was attracted by the scale and the sandbox. DDS provides media transaction systems for media buying […]
Jeremy Longinotti is Senior Vice President/General Manager, Audience Targeting, of eBureau, a lead verification and audience targeting solutions company. AdExchanger.com: First, please share a background on the company’s different business units or channels. JL: eBureau has been helping consumer-focused businesses find their next customer since 2004. We provide a powerful suite of predictive analytics and […]
TRAFFIQ announced yesterday the addition of real-time bidding capabilities to its platform and the launch of TRAFFIQ Trading Desk which “gives advertisers the ability to buy into the majority of exchange inventory across the web.” Read the release. TRAFFIQ Chief Product Officer Eric Picard discussed the new trading desk and its features. AdExchanger.com: Now that […]
