Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward. In January, the Austrian data protection authority (DPA) […]
The first meeting of the W3C Private Advertising Technology Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. One important new item on the agenda is called Interoperable Private Attribution (IPA), a joint proposal by Mozilla and Meta engineers. If adopted, it would improve cross-device or cross-browser attribution tracking without tripping any of Apple or browser-based privacy policies. That’s a big “if” though. And, even optimistically, could take years to ship.
On its Q4 earning call this week, Criteo announced the start of a three-year global partnership with GroupM, shared an update on the IPONWEB deal, got frank about the privacy impacts of ATT and made the case for moving away from a focus on take rate.
Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo? It’s hard to imagine a bigger stage for a company that usually operates behind the scenes.
Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the second half of 2021, which was enough for Amazon to maintain its grip on the No. 2 spot.
Five years ago, before GDPR, before TikTok was TikTok and before Google was Alphabet, Google reported Q4 2016 earnings of $26 billion. On Tuesday, the company reported $75.3 billion in total Q4 2021 revenues.
Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. Now, wins come from the cloud. “The cloud and first-party data are exploding right now,” said James Arra, LiveRamp’s head of cloud partnerships. That’s why LiveRamp has forged a strategic relationship with Google Cloud Platform […]
Last week, a federal judge unsealed previously redacted portions of an antitrust lawsuit poking into Google’s allegedly monopolistic ad practices. Will these revelations actually change the way publishers and advertisers spend with Google, or is Google too entrenched? And how much ammunition do these disclosures give regulators in their quest to rein in Google? We asked the experts.
The Department of Justice and Federal Trade Commission on Tuesday announced a joint effort to rewrite US antitrust law for handling mergers and acquisitions. Don’t hold your breath, though The two agencies are opening a 60-day public comment period for individuals, companies and organizations to submit concerns about M&A and antitrust regulation. That material will […]
On Friday afternoon, an amended complaint filed last year was unsealed in a New York district court revealing even more details about Project Bernanke, a Google program to use information coming from publisher ad servers to bolster Google’s own ad-buying technologies.
