Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
Ari Jacoby is CEO of Solve Media, an online ad technology company. AdExchanger.com: Where did the idea come for Solve Media? Why the name change from Ad Copy? AJ: We spoke with over 200 CMO’s and senior agency folks who told us that display click through rates were tiny and they needed a solution to […]
Samuel Yam is CEO of ChompOn, a platform for group buying. AdExchanger.com: Where did you get the inspiration for the ChompOn concept? And, how is the company funded today? ChompOn originated as a Stanford Computer Science Senior Project back in 2006. At the time, the concept was based on local coupons, since Stanford Student Enterprises […]
Dilip DaSilva is CEO of Tribal Fusion, a digital marketing solutions company and division of Exponential. Where do you position and differentiate Tribal Fusion today in the marketplace? Is it starting to take on agency skill sets? Our key differentiator is seamless integration of inventory, data, and technology to create customized solutions for each industry […]
Facebook is mothballing its conversion tracking tool which allows advertisers to close the loop with users who clicked on a Facebook display ad to a landing page and conversion funnel outside of Facebook. MediaPost’s Mark Walsh quotes a company statement which read, “Moving forward, we will continue to invest in tools that help marketers better […]
Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release. Rocket Fuel Inc. CEO George John talked about the new funds and company plans. AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel […]
Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
Tsafrir Peles is CEO of DSNR Media Group, an interactive advertising services provider. AdExchanger.com: A bit of history. How DMG pivoted in recent years to meet market opportunities? TP: DSNR Ltd., as a large scale international advertiser, was the first international advertiser on the right media network back in January of 2004, helping Mike Walrath […]
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]
