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»valueclick media

ValueClick Will Sell O&O Sites, Roll Out DSP

ValueClick will sell a bunch of websites as it pours all efforts into upgrading its wheezing display ad infrastructure. The company is also building a DSP, despite earlier claims that clients "wouldn't move to a DSP; there's not enough richness and personalization." On the block are Investopedia, PriceRunner, Smarter.com, SymptomFind and CouponMountain.com. No word yet on the timeline... Continue reading »
by Zach Rodgers // November 5th, 2013 //
»
Why Ad Tech Challenges The Industry’s Traditional Roles

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sharp, UK managing director of ValueClick Media. Nearly 20 years ago, Procter and Gamble CEO Ed Artzt foresaw decades of turbulence within the advertising industry as technology changed the... Continue reading »
by AdExchanger // October 1st, 2013 //
»
ValueClick Media Enters Platform Game; GM Todd Says Company To Simplify Fragmented Display Ad Market

Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved... Continue reading »
by AdExchanger // August 15th, 2010 //
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