Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use Say’s content platform to support its entertainment releases and its other divisions, including sports, TV and branded entertainment. “When I first came here, I really wanted Relativity to begin to own […]
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul at AdExchanger’s Industry Preview conference on Thursday. These features will include integrating rich targeting features with a brand’s first-party CRM data and solutions around branding and direct-response advertising. Despite this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest’s Year Of Intent “The focus this year is on unlocking the potential of our intent data,” Pinterest operations head Don Faul told an audience at AdExchanger’s Industry Preview conference. Pinterest recently rolled out its Promoted Pins product to all US advertisers, but targeting remains […]
Targeted ads are here to stay. But so is a consumer’s right to privacy. “The FTC recognizes that targeted advertising benefits consumers,” said the FTC’s director for the Bureau of Consumer Protection, Jessica Rich, at AdExchanger’s Industry Preview on Wednesday. “The business model clearly benefits consumers and we have no interest in jeopardizing it.” While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War On Big Tech The EU’s crusade against US tech firms rages on, according to the WSJ, and in 2015 could stymie Google, Facebook and others from releasing products and holding on to EU web data. Among the investigations being waged by the European Commission […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Ad Tech: All Or Nothing? Remember that big to-do in which Google wanted to muzzle pixel-firing for DMP-DSP hybrids by Jan. 1? Well, that deadline has been pushed to end of March, which should please the vendors who felt January was a bit soon. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”) in the wake of some bad press. “We have heard the concerns and are actively re-evaluating this method,” Turn chief privacy officer Max Ochoa writes in a blog post. “In […]
Last week at CES, Google had a lot to say about video and viewability. But the company is not a viewability virgin. It’s had a viewable impressions tool called Active View in the market for well over two years and will soon extend viewability reporting across YouTube, Google Display Network and DoubleClick for both desktop […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Surfaces More Audience Data “Advertisers don’t need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV,” Linda Yaccarino, ad sales honcho at NBC Universal, told Ad Age. To back that, NBC Universal’s calling attention to its Audience Targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Is Medialink? Many ad tech names are dropped in Re/code’s in-depth profile of Medialink, a consulting/headhunting/networking/party-planning firm that has become indispensable in digital media circles. Metamarkets, Unified Social and Sharethrough have cameos in Nellie Bowles’ story, paying Medialink in order to be introduced to […]
Interactive Media Holdings (IMH), the operating company behind ad network Specific Media, social network MySpace, video ad platform Vindico and smart TV system Xumo, rebranded Wednesday as Viant. Along with the rebrand comes the release of a cloud-based platform called Advertising Cloud (yes, another cloud), which is a sum of three parts: a media execution platform, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Teradata Shops Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Long Live The Shakeout After a year of intense M&A, in particular around DMPs and video platforms, 2015 may bring even more deal activity, Jack Marshall reports for The Wall Street Journal. Luma Partners’ Terry Kawaja is quoted, saying the current field of scaled online […]
Prior to 2011, when Greycroft Partners brought in Kathy Leake as president and founding partner of LocalResponse, the company had a different name – Buzzd – and a different business model. “The original idea was monetizing check-ins for advertisers,” she said. “If someone checks into Macy’s using Foursquare or publicly on Twitter, we would @message […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buffing Google’s Video Google will begin reporting on the viewability of video ad campaigns, including ads that run on the Google Display Network and YouTube, head of video and display ad products Neal Mohan said during a presentation at CES in Las Vegas on Tuesday. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Divided AOL’s business has long been divided between its premium content and ad tech divisions. Ad Age reports the latter may be winning out amid a management shakeup. The org changes are meant to seize on AOL’s “biggest growth opportunities,” a spokesman told Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapcash Snapchat closed a hefty $486 million investment round, auspiciously announced in a regulatory filing on New Year’s Eve. The 23 investors are so far unnamed, though the Financial Times says Yahoo and Kleiner Perkins Caufield & Byers are rumored backers. “Despite the huge valuation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gurbaksh Calling Re/code’s Kara Swisher reports on an effort by former RadiumOne CEO Gurbaksh Chahal to buy the company that fired him. The offer from his “marketing operating system” company, Gravity4, reportedly values RadiumOne at less than 1x revenue for 2014. Management said in its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Nonstarter Ad buyers and trading groups are pushing back against the IAB’s proposed viewability standards. In an open letter published last week, the IAB claimed that 100% viewability measurement is an impossibility, and that advertisers should aim instead for 70% viewability. But on […]
The mad dash for offline-to-online data connections has been one of the top trends of 2014. Enterprise giant Oracle was the latest to close the loop between the online and offline worlds when it revealed Monday its intent to acquire data solutions company Datalogix. “This deal is about championing commerce,” said Ray Wang, principal analyst at […]
While advertisers are eyeing the vast possibilities for location tracking, behavioral targeting and interest discovery associated with wearables and Internet of Things (IoT) devices, the intimate nature of such devices creates consumer privacy concerns. Despite the opportunity around wearables, it might behoove advertisers and agencies to temper their excitement a little. “Wearables will generally be […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Shops Again AppNexus acquired cross-device advertising startup MediaGlu, bringing its combined M&A outlay this year to a whopping $200 million (most of it spent on ad server Open AdStream). “We have a tremendous opportunity to redefine how advertising on the Internet works,” AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Talk Do Yahoo and AOL belong together? Some Yahoo shareholders are trying hard to make the case, as Business Insider reporter Nicholas Carlson reports in The New York Times Magazine. These investors have advanced spreadsheets “that calculate that AOL and Yahoo are worth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its programmatic buying and force pricing transparency in its automated dealings, Ad Age reports. HP’s programmatic and media planning business sits with Omnicom, whose Accuen trading desk has come under fire […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Seeks Fulfillment Google is talking with retail partners about a “buy” button and a two-day shipping option for products sold through its shopping platform, the WSJ reports. “Amazon is increasingly running away with online retail in North America, which poses a huge problem […]
