In areas where other companies are growing fast – mobile, social and video – Rocket Fuel is actually losing market share, according to its fourth-quarter earnings report released Wednesday. Rocket Fuel reported $46.9 million in revenue from mobile, social and video channels in the last quarter of 2015, an 18% year-over-year decline. In comparison, Rocket […]
How about this for a premiere? Beginning this fall, all NBCUniversal inventory will be available for sale programmatically via the network’s private exchange NBCUx. Ahead of the upfronts, NBCUniversal has rolled out an offering called NBCUx for Linear TV, which will put additional data and automation in the hands of media planners to apply to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Retail Data Grail Reliable cross-channel retail measurement is “a clear gap in the industry today,” according to Karen Fichuk, Nielsen’s president of North America operations. To fill that market void, Nielsen announced Tuesday that it would use direct retail data from a […]
There was a time about five or 10 years ago when “media buyers couldn’t get arrested,” quipped Omnicom Digital CEO Jonathan Nelson at the Mobile Media Summit on Monday, part of Mobile World Congress in Barcelona. Now the media-buying function sits at the heart of the programmatic revolution happening inside the holding companies. “It’s the […]
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 million users per day to identify mutual affinities between brands and publishers that help them uncover, target and monetize untapped audiences. The company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the righthand side of its query page. The search giant says the new layout, which adds a fourth paid ad above organic search results, improves advertiser ROI. It’s also interested in a cohesive […]
Microsoft’s ad offering is getting a facelift with the addition of premium ad formats from AOL, beginning first with its MSN.com property. MSN will get access to five new ad types, including adaptive mobile units such as AOL’s Devil Full Page Flex. It’s the first major ad update for the company since Microsoft transferred its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ugly, But It Works? TV and digital are coming together, but progress is piecemeal. Last week Rentrak brought two large TV broadcasters, Sinclair and Tribune, into a new unwired ad measurement and distribution marketplace.“We are proceeding cautiously, but we think there is an opportunity […]
British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial of the technology, the telco’s regional groups Three Italy and Three UK will begin screening in-app and mobile browser ads for their 10 million to 15 million subscribers. The deal marks Shine’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Uncharted Territory “While the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing,” writes Steven Perlberg at The Wall Street Journal. It’s a strange situation, with just a few publishers dominating listening activity and breakaway hits casting a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Skin In The Game A simple way for agencies to stay relevant is to invest in tech. “Putting some capital into startups makes good business sense because it can fuel product innovation for the agency or clients and open new lines of revenue,” writes […]
Average CPMs on the AppNexus platform rose sharply during the second half of 2015, from below 20 cents last summer to $1.60 by early fall, as invalid traffic was rejected under the company’s anti-fraud efforts. Meanwhile, volume fell off a cliff, with impression transactions plummeting more than 90% from December to September. The company released the data Wednesday […]
ComScore has struck a measurement deal with Twitter to enable a tagless integration to its digital audience delivery and analytics system, validated Campaign Essentials (vCE). The integration will take effect in Q2 and will give advertisers access to digital GRPs and reach and frequency metrics. These new reporting features will be available directly within Twitter’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Playing Cupid This could be a big year for Facebook’s branded video program, writes Ad Age’s Tim Peterson. The program, called Anthology, matches brands with publishers to produce Facebook video ads. Its split payment structure turned off marketers when it launched last year. “The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lessons Of History Ad/Fin CEO Andrew Altersohn writes for MediaPost that programmatic must deal with its ad quality (i.e., fraud, viewability and brand safety) baggage once and for all. He quotes Tim Glocer, former CEO of Thomson Reuters, who says, “Over Reuters’ history, we […]
Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender, who oversees the Google Display Network (GDN), will now also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. French Retreat Publicis Groupe described the company’s exposure to last year’s Mediapalooza wave of media agency reviews in its most recent earnings call. The most painful losses were those of US media accounts for Coca-Cola (which went to McCann) and Procter & Gamble, the […]
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. At Your Service Silicon Valley investor Darren Herman penned a Medium post on how ad and marketing tech startups should approach the market. Valuations are coming down, the biggest competitors aren’t IPOing and seed-round funding is getting harder to find, so what’s a startup […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold Co Crows During Omnicom’s Q4 earnings call Tuesday, CEO John Wren credited the company’s Annalect analytics division with helping it win P&G’s media buying business last quarter. ”We now have data and analytic experts, or marketing scientists, as we call them, embedded in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. B2B Dream: Still Alive According to marketing product chief Russell Glass, claims of the demise of LinkedIn’s ad tech road map have been greatly exaggerated. Turns out company CEO Jeff Weiner created a misunderstanding when he told investors last week the company would shutter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Big Game The commerce brand that transformed retail without much advertising at all has embraced a decidedly old-school ad format: the 30-second Super Bowl spot. Amazon spent about $5 million to drive awareness of Echo, its voice-controlled personal assistant, in a placement expected […]
Just because an ad is “in-view,” that doesn’t mean it’s effective. On the contrary, time spent is often a better indicator of ad effectiveness than percentage of pixels in-view on a page. That’s according to a new viewability study from Interpublic Group (IPG) and measurement firm Integral Ad Science. The report, “Putting Science Behind The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier. […]
LinkedIn acquired Bizo in July 2014 with grand visions of making a B2B ad platform. Those visions haven’t panned out. During its Q4 earnings call Thursday, the company said it would kill off Lead Accelerator, the B2B lead-nurturing product that came out of the $175 million acquisition of Bizo. It was a fast death: LinkedIn […]
Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be a challenge,” said Francie Staub, a Razorfish vet and current director of digital marketing at TD Ameritrade. “We’re still trying to connect the dots between exposure and conversion.” TD Ameritrade’s target audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. I’d Take The TV Ad Digiday asked digital media buyers what a Super Bowl spot’s $5 million price tag could get them in social or digital media. Snapchat could provide a week’s worth of sponsored lenses, with 250 million video ad impressions. You could […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Thrall To Installs Google – ahem – Alphabet is drinking the app install Kool-Aid. “We are now seeing a trend of advertisers moving their app install budgets to Google,” CEO Sundar Pichai told investors during the company’s Q4 earnings call. Then, in a […]
Yahoo will dismiss around 15% of its workforce in Q1, including, more than likely, a large chunk of its global sales force. Five global offices will also get the chop. The cuts are part of a $400 million cost savings plan that will seek to grow profitability ahead of a likely sale of the business. […]
