Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Responds Publicly Ad Age’s Jason Del Ray talks to Yahoo! head of North American sales Wayne Powers about DSPs, retargeters and ad networks (oh my!) and precluding them from buying Yahoo! owned and operated remnant display inventory through Right Media Exchange (RMX). Powers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google-Admeld Approval Imminent U.S. Department of Justice scrutiny is almost over for Google’s acquisition of Admeld according to All Things D’s Peter Kafka. Approval appears imminent, says Kafka, who writes, “It’s unclear whether the DOJ will impose any restrictions on the deal. But Web […]
It’s an email – it must be real! Google-owned DSP Invite Media has informed at least one advertiser about buying policy changes for Yahoo! inventory sold through Right Media Exchange (RMX). Below, Invite Media delivers the news as advertisers need to get their own seat on RMX rather than use a DSPs seat if they […]
Last week, several demand-side platform (DSP) companies were informed that their advertiser clients could no longer buy Yahoo! remnant, display ad inventory through their DSP seat on the Right Media Exchange (RMX). Instead, those advertisers will need to get their own seats on RMX if they want to buy Yahoo! remnant display ads. Read more. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Becomes Tastier Takeover Target The stock market has not been a forgiving marketplace as of late. DG can certainly attest to this. The company – which owns ad tech holdings MediaMind, Unicast and Eyewonder among others – is now worth just north of […]
The other shoe appears to be falling. If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. May I Scan Your Creative? Product Manager Drew Bradstock logs in to the DoubleClick Publisher blog and announces “enhanced advertiser-level controls” for publishers. “What does that mean?”, you ask… Bradstock says it means DoubleClick scans creative on behalf of the publisher and figures out […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ebay Looking For Recommendations In an effort to apparently maximize yield for its digital shelf space, Ebay is buying Chris Dixon’s Hunch – or so says indefatigable blogger Mike Arrington who estimates the prices at around $80 million and adds, “The Hunch recommendation technology […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ad Metrics Rob Hof provides an in-depth article on Facebook advertising in the December 5 issue of Forbes. Display ad success metrics, the click and other industry analytics pain points make an appearance as Hof writes that Facebook is trying to find a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 24/7 RTB 24/7 announced that its Open AdStream ad platform is now real-time bidding(RTB)-enabled. The company claims that differentiation from other SSPs and ad exchanges includes “a single decision engine” and “instead of integrations between multiple systems, the experience for the users viewing the […]
