Hearst Digital Media is launching its first private exchange, becoming the latest major, traditional publisher to attempt to reconcile the sometimes dueling forces of premium, direct sales and programmatic buying. The company has been working on the private exchange with supply side platform PubMatic for nine months, as it looked to ensure self-confidence that it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Attribution Remember that famous Tom Hanks line: “There’s no crying in ad tech.” As Visual IQ proves, there’s no crying because the investment keeps flowing. The attribution and analytics solution provider raised another $12 million on top of an initial $3 million raise. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Boot? All Things D’s Peter Kafka bubbles up news that two of the early DSP/retargeter entrants to the Facebook Exchange may have been shown the door. He admits, “Who got the boot? Well, nailing that one down is a bit tricky, since no […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand.net Sold Direct-mail, newspaper coupon marketing, and, yes, digital ad company Valassis announced the acquisition of online ad network Brand.net yesterday to enhance its “Valassis Audience Network, the components of an expansive network of online and offline data, state-of-the-art ad serving and targeting technology, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to “on” in the new version of IE. Learmonth adds, “High-level Publicis execs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LocalResponse Hopes For Half-Full Social ad network LocalResponse is boasting that it’s serving more than 7 billion impressions per month. A pretty impressive number, though CEO and co-founder Nihal Mehta concedes, in an interview with Techcrunch’s Anthony Ha, that the company isn’t able to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Yahoo!, Y! Ad Tech Plans Former Admeld CEO Michael Barrett is movin’ on from his post-acquisition Google role. All Things D’s Kara Swisher reports that Barrett will be joining Yahoo! as EVP and CRO and “will be in charge of ad revenue […]
After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!’s (by all accounts) high-performing display media. Let’s go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Acxiom Database The New York Times’ Natasha Singer profiles the data treasure trove that Acxiom manages and continues to grow in a feature titled, “You for Sale: Mapping, and Sharing, the Consumer Genome.” She writes, “Digital marketers already customize pitches to users, based […]
A story reported here yesterday was missing some key nuances in how the Facebook Exchange will work. The below is our clarification and correction based on new information shared by Facebook and its DSP partners. Sources told AdExchanger yesterday, and Facebook confirmed at the time, that frequency capping would not be possible through the new […]
