Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Video iAds Apple will begin selling interstitial video iAds later this year, reported Ad Age. The video ads will play automatically within iPhone and iPad apps, according to Ad Age’s Tim Peterson, who cited unnamed sources. “The in-app video ads may be a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone to set up a site, load it up with inventory and then rake in the ad revenue? Digiday’s Jack Marshall did the legwork to find out and reported his findings. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Preeeemium Guardian Media Group CEO Andrew Miller is crowing about his company’s latest results as display ads take center stage. The company is apparently about to report its biggest rise in revenue since the financial crisis in the late 00s. Miller tells the FT, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his sources, Comcast will buy video platform Freewheel for $320 million. Lawler explains, “Comcast, of course, is interested in owning the technology for its own video ad platform. That said, FreeWheel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Continue Growing Online video ads on long-form content grew by 86% in the fourth quarter, according to FreeWheel. According to co-CEO Doug Knopper, there are currently nine ads per long-form video, which isn’t very much compared to TV’s 20 ads. Read more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Expansion Twitter is adding promoted accounts to search results as the company seeks new revenue streams. Although mobile is a huge part of Twitter’s strategy, its fourth-quarter earnings were disappointing. The new advertising option is data-driven. “We automatically select relevant search queries for […]
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant (was ValueClick Media) may be an attractive takeover target. Bloomberg’s Laura Lorenzetti paraphrases Wedbush analyst Shyam Patil, who says, “Conversant could struggle to find a buyer for the whole business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Exchange Google says it’s offering a helping hand to local publishers who may not have the ability to take on programmatic alone. A new private exchange has launched in a deal with the Local Media Consortium, which comprises more than 800 newspapers and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by Oracle for $400 million. BI’s Nicholas Carlson and Julie Bort write, “Marketing tech is shaping up to be the next big trend in enterprise tech spending and Oracle CEO Larry […]
