Video iAds; Off The Data Grid

apple-iAdHere’s today’s news round-up… Want it by email? Sign-up here.

New Video iAds

Apple will begin selling interstitial video iAds later this year, reported Ad Age. The video ads will play automatically within iPhone and iPad apps, according to Ad Age’s Tim Peterson, who cited unnamed sources. “The in-app video ads may be a way for Apple to rekindle advertisers’ interests in its fancy-but-flawed iAds,” Peterson writes. It remains unclear how Apple will sell the video iAds, but the company is also rumored to be launching an ad exchange. Read more.

The Luxury Of Privacy

Julia Angwin, author and journalist (“What They Know” – WSJ, 2010-2012), wanted to know just how much it would cost for her to live a totally private life online. What she found was that it was expensive and difficult to avoid any and all data collection and use of her personal information. Angwin details exactly the steps she went through to accomplish her goal in an op-ed for The New York Times. Read here.

Yahoo Exclusive

Yahoo is slowly discontinuing sign-ins from Google and Facebook to its properties, including Yahoo Sports and Flickr. The first site to drop support for these logins is Tourney Pick ‘Em, a site dedicated to the NCAA basketball tournament, according to Reuters. Read more. This move may grow Yahoo’s logged-in audience, but that’s only if its users are completely dedicated to its services.

Mobile Funds

Mobile attribution company AppsFlyer, also a Facebook Mobile Measurement Partner, raised $7.1 million in funding. According to the press release, AppsFlyer is operating with an annual run rate of $500 million in mobile ad spend through its “pipes,” and the company is profitable. Read the release.

More To Foursquare

Foursquare is fighting for relevance in the rapidly changing app market, but the company isn’t ready to sell yet. CEO Dennis Crowley spoke to CNBC, saying people aren’t aware of Foursquare’s features beyond the quintessential check-in. Although the app is low on the list of popular social networking apps, Crowley believes the next move for the company is reaching users without them even thinking about the app. Watch the video.

Real-Time Fraud

Ad analytics platform Pixalate is adding real-time fraud detection and prevention to its platform. Although Pixalate offers free analytics and fraud detection, this service will require a subscription. According to PandoDaily, the service will work across display, mobile and video. Read on.

Tumblr’s Path

The direction Yahoo would take Tumblr after acquiring the service wasn’t clear, but the company claims that there has been success with advertising, according to The Street. On an earnings call, CEO Marissa Mayer said that the average sponsored post is reblogged 10,000 times. “The re-blogging capability of Tumblr is phenomenal,” CFO Ken Goldman said. “It’s very successful.” Read more.

Publishers On Automation

Jay Sears, SVP for marketplace development at Rubicon Project, asked nine publishers six questions about automation. The responses are collected on Myers Biz Net and include pricing segmentation, sales compensation and transparency. Read more.

InMail Extension

LinkedIn is expanding its InMail native ad format to include mobile. There is some customization of the messages allowed, including calls-to-action, and notifications are delivered to users on both desktop and mobile when a sponsored message is received. Read the rest.

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1 Comment

  1. This is a telling sign of how far behind the times Apple really is on mobile advertising. It’s no secret that app developers and advertisers have been shifting a lot of their business away from iOS and toward Android for this very reason. Mobile ad networks like Airpush (Android-only) and MM (Android & iOS) are two tremendous innovators in this space and iAd is legitimately YEARS behind them. For Apple, that is just inexcusable.