Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Re/Vox In the 12 hours since it came to light that Vox Media will buy Re/code, the deal has sparked innumerable hot takes in tech and media circles. Is it about the conference business? Or Re/code’s outsized influence in tech? Or perhaps a sign […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only A Flesh Wound The agency bloodletting continues. A Sony spokeswoman confirmed to Ad Age that its $600 million-plus media account with Interpublic Group’s Mediabrands is under review, and J&J has done the same with its $2.6 billion account. “It’s gotten so busy on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social’s Sisyphus Twitter “hand-holds” advertisers more than any other social media company, writes Bloomberg Business reporter Sarah Frier, but doesn’t have much to show for the strategy. Agencies invest far more in both Facebook and Google, while Twitter takes less than 1% of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Alibaba’s Data Alibaba, known mostly for ecommerce, actually makes most of its revenue from advertising. Ad Age reports that Alibaba’s online marketing arm, Alimama, “has teamed up with four first-wave agency partners: WPP’s OgilvyOne China, Omnicom Group’s Nim Digital, Dentsu Inc.’s &C and […]
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of a $58.6 billion pie, according to eMarketer. Financial, telecom and CPG will take third, fourth and fifth place, respectively. Read more. CPGs are big adopters of programmatic, with 63% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inside The Google Batcave Ad Age reporter Alex Kantrowitz details the inner workings of Google’s anti-fraud team. The 100-person unit is led by Douglas de Jager, previously the founder of anti-fraud firm Spider.io, which Google bought last year. Until now, little was known about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads No More? And you thought viewability was the big mobile issue of the day? If the Financial Times’ anonymous European telco source is correct, mobile operators might take the nuclear option and detonate all mobile ads from their networks. (In-feed ads from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Consolidation Social marketing software company Brand Networks snapped up rival SHIFT for $50 million on Thursday. It’s the second notable social advertising acquisition for Brand, which bought Optimal for $35 million about 18 months ago. All three companies got their starts as Facebook […]
Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising, […]
