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»location fraud

Fraudsters Locate A New Frontier

Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger's CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising,... Continue reading »
by Kelly Liyakasa // May 14th, 2015 //
»
 

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