While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some Assembly Required AOL CEO Tim Armstrong is setting ambitious goals for the company, like reaching 2 billion users and generating up to $20 billion in revenue by 2020. Considering AOL currently has 700 million users and saw $2.7 billion in revenue last year, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heads Up Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but obfuscated the supply chain and pegged programmatic as a line […]
On Monday, Pandora appointed a new CEO, CFO, COO and CPO. And the company has lately begun evaluating a possible sale. But at least one member of the C-suite is still standing: CRO John Trimble. That may be because while Pandora’s user growth has stalled in the wake of competition from places like Spotify and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Bloat The ad-blocking trend is often laid at the doorstep of publishers and their ad tech partners, but there’s plenty of blame to go around. The Wall Street Journal examines the role of agencies and brands in perpetuating the enormous file sizes that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad World Tectonics “We’re not in the advertising business anymore,” said Sir Martin Sorrell late last week at the Guardian Changing Media Summit. Sorrell describes a two-pronged change for the industry: The first is a reliance on a much wider mix of services (particularly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Happens In Vegas Las Vegas executed a tourism campaign on Pandora that highlights the usefulness of location tracking in measuring ad effectiveness. The city targeted listeners in nearby markets (Chicago, LA, San Francisco, Dallas, etc.) listening to music produced by Vegas house DJs. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year,” according to eMarketer’s new spending forecast. Yahoo is expected to see double-digit percentage drops for both social and display revenues. Mobile, the company’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Onward And Upward FTC Commissioner Julie Brill, who’s held her post since 2010, will resign at the end of the month and move to a private practice gig. On April 1 she’ll join the law firm Hogan Lovells as a partner and co-director of […]
ComScore’s got a memo for Nielsen: It’s moving into cross-platform video and audience measurement – big time. Just days after comScore inked a multiyear measurement deal with Viacom, the first since its merger with Rentrak, it struck a strategic partnership with Adobe, the two companies revealed on Tuesday at the Adobe Summit in Las Vegas. […]
