reports

While MAGNA Global and ZenithOptimedia projected in their most recent forecasts that digital ad spend will exceed TV by 2017, Dentsu Aegis Network’s Carat begs to differ. The agency’s global ad spend report released Thursday found that while digital media will account for 29.3% of global advertising spend by 2017 ($161 billion), TV will still […]

The best-of-breed hodgepodge has created a giant puzzle for marketers, who must piece together various vendor reports to see a clear picture of ad campaign performance. “Publishers and marketers rely on third-party reporting to run their businesses,” said James Curran, CEO of STAQ, a systems integrator specializing in advertising technology. “They have multiple log-ins, multiple […]