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Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Agencies

    AKQA's Media Group Prepares For Life With Xaxis

    BY //

    As AKQA’s media team stares into the maw of WPP and its Xaxis audience buying unit, what does it see there? Scott Symonds, Managing Director of AKQA Media, is certainly aware of Xaxis’s reputation as the most controlling of the holding company trading desks – an entity that has been known to force its solution […]

  • Data

    Havas Ownership But A Memory, AdNetik Rebrands As Digilant

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    In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by “positive and negative relevancy” […]

  • Ad Exchange News

    Diageo Taps Data For Rapid, Cross-Platform Learning

    BY //

    Global distiller Diageo is known for marketing innovation on behalf of brands like Smirnoff, Tanqueray, Johnnie Walker, and Guinness.  In its quest to drive consumer engagement, the company has set up a program to rapidly iterate across digital platforms, including smartphones, tablets, and Facebook. Part of its approach involves standardization of data collection among agencies […]

  • Advertiser

    GroupM: Programmatic Surges in UK, As Facebook Ad Growth Slows

    BY //

    The U.K. is rapidly catching up to the U.S. in programmatic media, with DSPs servicing about 30 percent of GroupM’s display ad spend this year compared with 20 percent in 2011. WPP’s global media arm issued its measured ad spending report for the country this week (press release), and while the overall picture is stagnant, […]

  • Online Advertising

    Nielsen Q&A: Vizu Buy Lets Our Clients Real-Time Optimize for Branding Goals

    BY //

    The search for a better understanding of a digital ad’s effectiveness remains hot. And with today’s purchase of Vizu, announced this morning, Nielsen says its clients will be able to measure their online branding campaigns in something like real-time. Not only that, Nielsen says it wants to help them optimize their audience buying efforts by […]

  • Social Media

    Agencies Upbeat on Tying Facebook to Cross-Channel Ads

    BY //

    Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]

  • Mobile

    Ads For Apps: Unbundle The SDK

    BY //

    “Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]

  • Data

    2012 M&A Buzz Favors Big Data, Point-of-Sale

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    M&A activity in the media and marketing sectors jumped 52 percent in the first half of the year, led by “smaller, complimentary acquisitions.” So says investment banker Jordan Edmiston Group Inc., which tracks deal activity in the space. Among the high-profile acquisitions were those of social CRM platforms Vitrue and Buddy Media, by Oracle and […]

  • Creative

    Cannes Postscript: Marketing At The Crossroads Of Data And Creativity

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    The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]

  • Data

    Microsoft's Rik Van Der Kooi On 'Do Not Track,' Facebook And Atlas

    BY //

    Rik van der Kooi is Microsoft’s corporate VP, advertiser and publisher solutions. In an interview with AdExchanger last week at the Cannes Lions ad fest, he opens up on a range of topics, including Microsoft’s relationship with Facebook, its display strategy, and the industry blow-up over its controversial stance on Do-Not-Track. How is Cannes treating […]

  • Data Nugget

    iCrossing DMP Red Aril Becomes 'Core Audience'; Q&A With New CEO Adam Lavelle

    BY //

    iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an AdExchanger columnist, as president. (Both men have separate roles at iCrossing, Lavelle as chief strategy officer and Randazzo as […]

  • Data

    The 'Explainer': This Week's 'Do-Not-Track' Meeting

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    This week a key meeting of the Tracking Protection Working Group convenes under the umbrella of the Worldwide Web Consortium (W3C) standard-making body. Among the TPWG’s tasks is to agree on how browsers will offer users “choice” around tracking and how those choices will be expressed to websites. If you’re vaguely aware that this session […]

  • Agencies

    Cannes Q&A: Initiative North America CEO Nick Pahade

    BY //

    Nick Pahade is a veteran of digital agencies and ad startups, having founded or led Beyond Interactive, Denuo (Publicis), GSI Commerce, and Traffiq. Two months ago, he was named North America CEO for global media planner Initiative, which is owned by Interpublic Group. This week at the Cannes Lions ad festival, he spoke with AdExchanger […]

  • Online Advertising

    In Coup For WPP, Facebook Exchange Adds Xaxis As A Partner

    BY //

    WPP Group just scored a win at the intersection of social and programmatic display. Facebook has confirmed to AdExchanger that it added the holding company’s Xaxis audience buying unit to its list of approved real-time bidding partners for the new Facebook Exchange. Xaxis is the only one of Facebook’s RTB partners to hail from within […]

  • Agencies

    AKQA Sale To WPP Makes Waves At Cannes Lions

    BY //

    The acquisition of AKQA, the largest remaining independent interactive agency, by WPP sent waves through the ad sector today. Read: the French Riviera was buzzin’. Numerous senior agency people attending the Cannes Lions global ad festival have either worked for AKQA or competed with it dating back to its founding in 2001. The deal was […]

  • Social Media

    Cannes Talk: Carolyn Everson On Facebook Exchange, General Motors, New Creative Council

    BY //

    Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]

  • Agencies

    SapientNitro's Patrick MacDougall Talks Automation and Client Data

    BY //

    In 2006, Planning Group International partners Patrick MacDougall and Gaston Legorburu sold their agency to Sapient for $36 million. Today PGI’s core technology offering, the 12-year-old online marketing platform BridgeTrack, is still at the heart of the parent company’s ad optimization regime. Both MacDougall and Legorburu are still with the company – Legorburu as global […]

  • Ad Exchange News

    Correction: On Our Story About Facebook Exchange Frequency Capping

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    A story reported here yesterday was missing some key nuances in how the Facebook Exchange will work. The below is our clarification and correction based on new information shared by Facebook and its DSP partners. Sources told AdExchanger yesterday, and Facebook confirmed at the time, that frequency capping would not be possible through the new […]

  • Ad Exchange News

    Facebook Exchange Limitations

    BY //

    Update: The below story has some missing information and an inaccuracy. Rather than edit it, we’ve created a new post with a short technical explanation of how frequency capping and impression tracking *do* work on the Facebook Exchange. In our opinion the error doesn’t detract much from the below analysis, so we hope you’ll read […]

  • Social Media

    Social M&A Drumbeat Continues: Syncapse Buys Clickable

    BY //

    Syncapse will acquire search and social ads company Clickable, the latest in a string of deals involving offerings pitched to helping large brands engage Facebook, Twitter and other social environments. Clickable CEO will not have an executive role in the new company, but will stay involved as a strategic advisor. (press release) Syncapse bills itself […]

  • Social Media

    Facebook To Allow Real-Time Bidding, Launches 'Facebook Exchange'

    BY //

    Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]

  • Mobile

    The Weather Channel Makes Push for Smart Hyperlocal Ads

    BY //
  • Mobile

    Time To Replace Apple's UDID

    BY //

    “Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide Developers Conference this week in San Francisco and there is speculation it will announce significant updates – a few of which could have a big impact on […]

  • Social Media

    Adobe Ad Solutions VP David Karnstedt Talks Social CRM Future

    BY //

    After two weeks of intense M&A in social CRM (see AdExchanger stories on Oracle/Vitrue and Salesforce/Buddy), it’s helpful to keep in mind that Adobe is still arguably the only enterprise software company to bring social CRM, analytics, and search-plus-display optimization under one roof. Efficient Frontier – acquired six months ago – is a key piece […]

  • Data

    Microsoft's 'Do Not Track' Stance Weakens?

    BY //

    Members of a key online standards body are hashing out what to do about Microsoft’s controversial decision to ship Internet Explorer 10 with the Do-Not-Track setting turned “on” by default. On a conference call yesterday, representatives of three member companies in the World Wide Web Consortium’s (W3C) “tracking protection” working group argued forcefully that Microsoft’s […]

  • Social Media

    Agencies on Facebook's Mobile-Only Ads: Thanks, And More Segmentation Please

    BY //

    Are advertisers frustrated with the limits of Facebook ads witnessing the advent of a more conciliatory approach? A new change allowing marketers to serve ads only to the news feed – or even only to the mobile news feed – suggests that may be the case. But agencies want more. Before yesterday’s change, marketers could […]

  • Agencies

    The Future of Razorfish: Platform Ownership

    BY //

    Among the first wave of digital agencies launched in the early to mid ’90s, Razorfish may be the strongest survivor. Through several acquisitions that ultimately placed it in the stewardship of Microsoft, then Publicis Groupe, the agency retained a distinct identity while continuing to innovate and expand globally. Last week it grew its China headcount […]

  • Advertiser

    Are Advertisers Living the Dream of Unified Marketing and IT?

    BY //

    Recent years have brought tighter alignment between marketing and IT at many global organizations. Pressure to bring the previously fire-walled disciplines closer together is driven in part by the flattening of the purchase funnel, which has in turn eroded barriers between advertising and CRM and created opportunities to track and manage touch points from very […]

  • Search

    Why Advertisers Still Love Yahoo (Axis Edition)

    BY //

    Setting aside for a moment the credibility gap inherent in any new Yahoo product launch – let alone a search product – you have to admire the company’s brazenness in talking up the ad potential for Axis, its new lightweight browser geared toward smartphones and tablets. Below are a few choice comments Ethan Batraski, director […]

  • Platforms

    With Vitrue Buy, Oracle Aims for a Social Stack

    BY //

    With its deal to buy Vitrue, database giant Oracle wants to be the first to help corporate clients integrate social across human touch points – both within and beyond the organization, as well as up and down the purchase funnel. “By combining Oracle’s assets with social marketing, social calling, social service, and social monitoring, we […]

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