AdExchanger
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GroupM Combats YouTube Brand Safety Issues; Pinterest Goes After SMBs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Monitoring Preferred GroupM hopes to quell brands’ YouTube panic by partnering with OpenSlate, which analyzes individual YouTube videos and scores them for quality and brand safety. The solution is exclusively available to GroupM agencies and will open YouTube ads to third-party measurement for the first time, […]
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OPINION: The Sell SiderThe Two-Tier Supply Pool: A Big Opportunity For Smart Buyers
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. Just as buyers are now grasping how header bidding impacts their programmatic buying approach, publishers have already moved on to the next big thing: server-side […]
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The Guardian Is Suing Rubicon Project; AppNexus Continues With Its IPO Pursuit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Plaintiff The Guardian is suing Rubicon Project for not disclosing fees it charged advertisers on programmatic buys, Lara O’Reilly reports for Business Insider. While The Guardian takes its claim to High Court with hopes of a refund in the “single-digit millions,” Rubicon maintains the fees […]
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OPINION: Data-Driven ThinkingMatch Rates Are Just A Number
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terry Chen, product manager, Adobe Analytics Cloud. I recently overheard a few co-workers debating the merits of online dating apps. One was particularly enthusiastic about the demographic and geographic filters […]
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Digital Media Struggles To Scale; Google Continues Work On Header Bidding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumb On The Scale Digital media has a scale problem. Only a handful of publishers, including BuzzFeed, Vice, Vox, Refinery29, Huffington Post and Bleacher Report, have done $100 million or more per year, which Digiday calls “the arbitrary mark of a ‘scaled’ media company.” With limited […]
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OPINION: On TV & VideoThe VMVPD: Cable’s Answer To Cord Cutting
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jordan Decker, associate director of video investment and Horizon Advanced at Horizon Media. Consumers have been loud and clear about how the traditional cable bundle model does not serve their needs, which has fueled […]
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OPINION: Data-Driven ThinkingHas Ad Tech and Mar Tech Investment Peaked?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Smith, president at Kitewheel. Marketers’ essential need to reach consumers with the right messages along their journeys has stayed the same, but the amount of solutions available to them […]
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TweetDeck May Offer Paid Subscription; Tech Companies Buy More Sports Rights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subscrips On Deck Twitter’s TweetDeck analytics and management service is sending out feelers about a paid subscription. “A subscription business could offer Twitter a vital new revenue stream at a time when its advertising revenue has been in decline,” writes The Verge. It’s not an unprecedented […]
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OPINION: The Sell SiderPublishers: Data Strategy First, Then Management And Execution
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Buyers (advertisers) and sellers (publishers) are crucially aware of the importance of data. But too often, departments develop siloed data […]
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Tencent Gains On Facebook; Michael Barrett's Salary Revealed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting To The Next Level WeChat owner Tencent is gaining ground against Facebook. Monthly active users (MAUs) grew 28% year over year to 889 million, the holding company said during its earnings report this week. In contrast, Facebook MAUs grew 17% in 2016 to 1.86 billion. […]
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