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Vendors Are Investing In Training Programs For Marketers; Microsoft's Stock Is Up Almost 40%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. School Of Programmatic As marketers take programmatic in-house, they’re calling on vendors for training. Google, Adobe and Quantcast are all investing in educational programs to help marketers understand programmatic buying, reports Yuyu Chen for Digiday. Adobe, which helped MGM Resorts International bring programmatic in-house [AdExchanger coverage], […]
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OPINION: Data-Driven ThinkingMany Bites Of The Apple: New Ways To Look At Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, vice president of product at PebblePost. If a marketer tells you he has mastered summing up total campaign conversion rates across all channels, I have a bridge to […]
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OPINION: The Sell SiderThe Paradox of Digital Video
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact: Nearly every advertiser wants video and there isn’t enough supply to go around. In light of that, why are publishers struggling to […]
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WPP's Possible Acqui-Hired Marketplace Ignition; Top TV Ad Sales Positions Are Being Filled
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission Possible WPP’s Possible has acqui-hired Marketplace Ignition, a consulting firm that helps clients like Hallmark Cards develop ecommerce strategies specifically for Amazon. As Amazon becomes an increasingly dominating force in advertising, CPG marketers want to capitalize on the platform rather than fight its growth. “In […]
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Snap Plays By Its Own Rules; YouTube Creators Experience Revenue Declines
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stick To Your Guns Perhaps the most enduring difference between Snapchat and Facebook, which has been replicating the younger company’s features at warp speed, is Snap’s disinterest in ubiquity. Higher-ups rejected an internal proposal to make a “lightweight version,” as other social and video-streaming apps have […]
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OPINION: Data-Driven ThinkingToday’s Biggest Ad Trend: A Flight to Quality
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James G. Brooks, founder and CEO at GlassView. Programmatic advertising started with the premise that advertisers were unnecessarily limiting themselves. As MediaMath founder Joe Zawadzki explained, “At the time, it […]
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OPINION: On TV & VideoTV Advertisers Must Rethink The ‘Right Message, Right Person’ Approach
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. Despite delays and more than a bit of methodological controversy, Nielsen finally released its Total Content Ratings metric in February. The spirit of bringing GRP-style measurement […]
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Data Wins In The Public Market; SMB Marketers Get Better Access To Snap Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standard Oil The five biggest publicly traded companies in the world are Apple, Alphabet, Amazon, Facebook and Microsoft. Why? Data. It’s why Tesla, which turns driver data into self-driving AI, is worth as much as GM despite selling 25,000 vehicles in the past quarter to GM’s […]
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OPINION: The Sell SiderISP Tracking: Consumers Aren’t The Only Ones Who Lose
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaan Janes, senior vice president of market development at Yieldbot. The new law President Trump recently signed that rolls back many broadband consumer privacy protections has profound implications for consumers. But there’s another group […]
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OPINION: Data-Driven ThinkingSnap’s Branded Storytelling A Bold Strategy For Mobile Advertisers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check […]
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