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Pandora Seeing Mobile Ads Momentum; CPG Leads Video Ad Spend; Slate's Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Are Here Is there gold in the online radio business? Pandora says if you’re measuring in dollars – yes. ClickZ’s Christopher Heine reports on Pandora’s most recent finanicial report, “Pandora’s total Q2 revenue was $67 million, with ad revenues hitting $58.3 for […]
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AdExchanger: I Swear I'm An Ad Network
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AT&T Ramping Ad Targeting; Audience Lives, Deals Die Says Forrester; Natural Born Old Clickers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AT&T Targeting Ads CNET’s Roger Cheng says AT&T is busy ramping up its ad network business, which has been renamed AdWorks, and he notes the ad targeting opportunity ahead for the wireless phone company: “The company boasts nearly 100 million wireless subscribers, 16.5 million […]
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OPINION: Data-Driven ThinkingDoes Having A Privacy Policy Matter?
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. David Danziger is Director of Data and Targeting Products at Acxiom Corporation. The Future of Privacy Forum recently analyzed the top 30 paid mobile apps (across multiple mobile platforms including Blackberry, Android, and iOS) […]
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WPP Beats Estimates With First Half 2011 Results; Apple CEO Jobs Resigns; Brightcove Files For IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Looking Good WPP Group reported its 2011 first-half earnings yesterday and things are looking good as the ad holding company beat financial analyst estimates and profits grew to 517.9 million pounds ($848 million). In reviewing the earnings report, Sanford Bernstein analyst Claudio Aspesi […]
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The Shrinking, Audience Buying Ecosystem
Have you noticed? The ad tech, audience buying ecosystem is shrinking. For all the talk about how complicated the ecosystem is and how many companies there still there are, it’s smaller than it was a year or two ago if you look at the number of VC-backed startups in the ad tech space. I did […]
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Klout Adding Social Influencer To The Algo; IPG Trading Desk Cadreon Enters Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Influence Klout announced that it has hired former Turn platform seller Tim Mahlman as its chief revenue officer. In an article in Adweek, Klout explained Mahlman’s focus, “The new position will focus on overseeing the Klout Perks program, where advertisers pay to offer […]
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Norwest Venture Partners Taps Engagement Thesis As Portfolio Expands Says Managing Partner Crowe
Jeff Crowe is Managing Partner of Norwest Venture Partners (NVP). NVP’s portfolio includes companies such as Admeld, Brand.net, Turn, Komli, Kayak and SocialVibe. AdExchanger.com: Recently it was announced that Google will buy NVP portfolio company Admeld pending regulatory approval. What intrigued you about Admeld initially? And, beyond a successful exit, what is it that Admeld […]
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ComScore Video Ad Rankings; FTC Commissioner Wants Ad Network Oath; Cisco Is Acquiring Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rankings Are Out! Touting the delivery of its new “YouTube Partner” video stats, comScore released its July 2011 video rankings for the U.S. Among the video ad networks in its pay-for-play rankings, comScore says Adap.tv climbed ahead of Tremor Media in terms of […]
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What Is The Difference Between A Social Display Impression And A "Regular" Display Impression?
In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social display impression (Twitter, StumbleUpon, etc.) offers and that of a “regular” display impression – i.e. through a standard IAB-sized display ad unit. With this challenge in mind, […]
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