AdExchanger
Articles By AdExchanger
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33across Targets More Audience; PubMatic And Shiny Ads Partner on Self-Serve
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About Your Persona Saying it operates a social interest graph of over 1.25 billion users, data and media buying company 33across announced the launch of what it calls “social personas.” The company explains the new profiles in a release: “These upgraded personas include real-time […]
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InMobi Acquiring Mobile Tools; WSJ: $150 Million Booked Ads For YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. InMobi’s App-ortunity More evidence that there’s good money in driving mobile app installs, as InMobi snatches up Metaflow Solutions. It’s the second such buy for InMobi this month, following the acquisition of MMTG Labs. TechCrunch’s Ingrid Lunden says Metaflow “works with ‘thousands’ of active […]
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Do Facebook Coupons Work? Valassis App Strategy Shows Promise
Early engagement with a new Facebook app, RedPlum Social Savings, suggests a possible path forward for traditional coupon marketers eager to break into social. The three-month-old app is offered by Valassis, the coupons giant behind the RedPlum brand, famous for newspaper inserts and direct mail coupons. Valassis says RedPlum and its other channels reach 100 […]
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Levinsohn Departs Yahoo; Time CEO Lang On Digital Plans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Leaves Yahoo Former interim CEO and head of North American sales at Yahoo, Ross Levinsohn, who originally joined the company after working on his own startup, 5:1, has formally left Yahoo! according to a statement obtained by AllThingsD which quotes Levinsohn, “It has […]
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OPINION: Data-Driven ThinkingAttribution Move Shows Facebook Is (Finally) Listening
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]
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AppNexus Under the Lens; Curbed Founder Loves Display Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Under the Lens AppNexus is a magnet for scuttlebutt, thanks in part to its many affiliations (founded by refugees from DoubleClick/Google and Right Media/Yahoo, now aligned with Microsoft). In a no-holds-barred interview with AdAge’s Jason Del Rey, CEO Brian O’Kelley indulges the gossip […]
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Buddy Media Updating For Ads; Lots More Earnings Reports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Upkeep Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy (formerly Brighter Option) update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting. It also comes with a bidding approach dubbed “optimized CPM.” […]
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OPINION: The Sell SiderEntering the Post Ad Tech Era
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]
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Zynga Cools Predictions, But Ads Heating Up; Foursquare Checking In To Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga’s Display Ads Online casual game publisher Zynga enjoyed the thrill of being a public company yesterday as it reported its Q2 revenue and then suffered a Wall Street-style beatdown for revising future revenue expecations downward significantly. Nevertheless, as Ad Age’s Cotton Delo reports, […]
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OPINION: Data-Driven ThinkingMobile Reps: Call Me, Maybe
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]
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