AdExchanger
Articles By AdExchanger
-
Emarketer Crowns Google Display; Nielsen’s eGRP Crew
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Crowned Display King Google has been battling Facebook for dominance of the total display ad market for over year, ever since Yahoo was ousted by the two after a long reign. Now, eMarketer is ready to declare a winner for 2012, saying the […]
Tagged in: -
Yahoo Distributes Its Cash; Pledging Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Alibaba Cash Alibaba’s long-time-coming share repurchase from Yahoo has come to pass, and Yahoo investors are to be the main beneficiaries. Wall Street liked the payout (YHOO is up nearly 2% after hours), but is doing right by shareholders the wrong thing for […]
Tagged in: -
OPINION: Data-Driven ThinkingEntering the Fourth Wave of Ad Technology Innovation
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space. We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]
Tagged in: -
YuMe Says Screen Size Matters; Google+ Milestone
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Screen Size Matters It makes sense that the more screen space you have, the opportunities for bolder creative and less clutter are more pronounced. Video ad platform YuMe collaborated with IPG Media Labs to find out just how much of a difference screen size […]
Tagged in: -
OPINION: The Sell SiderWhat Is The True Value of Big Data In Advertising?
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]
-
BuzzFeed Adds Kingfish Labs; Programmatic Ads At dmexco
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buzzfeed Acquihiring Buzzfeed acquired one-year old Kingfish Labs last week. ClickZ’s Susan Kuchinskas says, “The publisher will use Kingfish’s technology to enhance its ability to target Sponsored Stories on Facebook.” Read more. GigaOm reports that Buzzfeed will add three to its engineering team. No […]
Tagged in: -
AppNexus Adds Orange; Facebook Exchange Deluge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus’ European Call Exchange provider AppNexus is the new Europeon ad platform for telecom company Orange. In March 2010, Orange had hooked up with OpenX for the creation of the Orange Ad Market. From the release: “Orange has deep relationships with both buyers and […]
Tagged in: -
Mobile Ad Delivery Gets a Whole Lot Simpler
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is VP Mobile Product at Pubmatic. Mobile is a massively fragmented market, making a simple action like delivering a static banner ad a fairly involved process today. At this point we have figured out the basics. When an ad […]
Tagged in: -
Report - Yahoo Alibaba Windfall Imminent; Ensighten Gets $15 Mil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Cash AllThingsD’s Kara Swisher says that Yahoo! is about to enjoy a huge, $7 billion windfall thanks to the sale of 80% of its Alibaba stake. Swisher suggests acquisitions are ahead for Yahoo! Read more. Will advertising and marketing technology lure Yahoo! CEO […]
Tagged in: -
Matching Ads On Facebook; Microsoft On Do-Not-Track
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Matchmaker Facebook is letting some large advertisers match its users to their CRM databases using an email address or phone number. AdAge contrasts it to similar standard practices in the magazine industry, posing the question, do people want or expect this from Facebook? […]
Tagged in: