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Comic: Display 2012
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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A Billion Users On Facebook; Orange Adds Hispanic Audience Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Billion Social Creatures Facebook’s billion-user milestone is no less remarkable for having been long expected. But it may have overshadowed an even more amazing stat: The company now reaches 600 million users on mobile alone. Despite growth in mobile Sponsored Stories, Facebook is […]
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OPINION: Data-Driven ThinkingReal-Time Bidding Needs Real-Time Analytics
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO of Metamarkets. Since late 2009 and the advent of the RTB era, online marketers have had access to a tremendous tool. RTB has allowed them to […]
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Twitter Surveys For Brand Lift; The Biddable Media Engineer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Surveying The Twitter Twitter announced yesterday that, with the help of Nielsen, it would let brands survey Twitter users regarding promoted tweet campaigns. Twitter VP of Brand Strategy Joel Lunenfeld discusses the implementation in a Twitter Ads blog post, “This is a native experience […]
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Scaling Native Advertising; Amazon Ad Ambitions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Native Adweek’s Charlie Warzel talks to a selection of digital-ad-erati in a piece about the evolution of ad units and – buzz phrase of the moment – native advertising. The IAB’s Peter Minnium chimes in, “These niche companies [like Appssavvy] hit a core […]
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No Speed Bump For RTB; Internet Ads Pumping U.S. GDP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Speed of RTB RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are […]
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Facebook Addresses Ads, Privacy; Time Inc Going 'Big Ads'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Ads & Privacy In response to recent negative reaction to its advertising plans such as Facebook Exchange and its deal with DataLogix, Facebook goes on the explanation offensive, or defensive as the case may be, in a Sunday post. Here’s a selection: “When […]
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Comic: Acqui-Hiring
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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OPINION: Data-Driven ThinkingDoes Social Commerce Really Matter this Holiday Season?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]
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Naylor Votes 'Yes' On Viewable Imps; Klout Ties Up With Microsoft
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Currency Brand campaign-focused ad industry professionals have been complaining about clickthroughs as a lousy metric for premium marketing. Engagement is the buzzword, but how to measure it in a way everyone agrees is has been the problematic response. Peter Naylor, EVP, Digital Media […]
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