AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingPrice Elasticity: Why Your CPA Is As Broke As A Joke
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, Chief Operating Officer of Nanigans. Not all customers are created equal. And if you are acquiring customers on a CPA basis, you are making three major mistakes: You […]
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Shoutlet CEO Weaver Sees Big Future For Social Search
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
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Twitter's Ad API Arrival; Facebook Is The New Broadcast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Ad API Arrival? For the past three years, Twitter has been saying it’s going to release an advertising API. Well, according to anonymous ad executives who speak to Techcrunch’s Ingrid Lunden, that moment will finally arrive some time this quarter. “I have been […]
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OPINION: Data-Driven ThinkingSuper Bowl Ads Call For Big Game Analytics
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by George Musi, Head of Cross-Platform Analytics at DG MediaMind. The Super Bowl, which will air Feb 3rd, draws the year’s largest TV audience. Last year’s game set a new […]
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Meaningless Reach; Ad Tech Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meaningless Reach? How many billions of impressions does your (take your pick) DSP/SSP/DMP etc. process every day? Adweek’s Mike Shields offers a rundown of the big platforms, including AppNexus, The Rubicon Project, Turn and others and finds nothing but confusion in the triumphal pronouncements […]
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OPINION: Data-Driven ThinkingAd Blocking: Theft Or Fair Use?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Dreller, Director Client & Industry Solutions at Visual IQ. Most people aren’t fans of advertising — online or offline. They’re clutter. They’re distracting. And I’m not even talking […]
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MediaMath Gets Akamai’s Ads; AdRoll's Retargeting Velocity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Gets Akamai’s Ads Akamai has sold its ad business, which began with its Acerno purchase in 2008, to MediaMath. The deal provides access to Akamai’s pixel free technology as the release explains, “MediaMath’s clients will gain access to more data for audience (…). […]
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OPINION: Data-Driven ThinkingCan That Startup Stand Alone, Or Is It Just A Feature?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. One of the most common conversations I have on a regular basis about startups, especially in the ad technology space is whether a company […]
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X+1's CRM 'Touchpoints'; Real-Time Bidding Reviewed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Touchpoint-ilism With a new platform update, [x+1] is letting customers layer their CRM data over a slew of discrete channels (Facebook, display, email, apps). The key phrase here is “paid/owned integration.” From the press release: “A new data key model…can be used for paid […]
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OPINION: Data-Driven ThinkingResolving Beyond The Acronyms
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as […]
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