AdExchanger
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OPINION: Data-Driven ThinkingPrivacy Confusion Is A Real Problem. Time To Solve It
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Stocki, VP of Business Development at Bering Media. All opinions are Jay’s alone and not those of Bering Media. We have a privacy problem in online advertising. An anecdote that sums […]
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The New Normal For Agencies; Self Serve Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The New Normal For Agencies As companies founded on a traditional ad network model fail faster (see AdBrite and Adify), one obvious factor is the dwindling of agency demand as budgets shift to programmatic. What does this look like from the inside? The Media […]
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OPINION: Data-Driven ThinkingEasy Pickings? The Trouble With Low-Hanging Fruit
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Digital marketing is at risk of becoming a demand-harvesting machine. We’re getting so good at finding audiences that will obligingly convert that […]
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Native Ad Clutter; Cross-Platform Guarantees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ad Clutter Riffing on a piece by NY Times writer Nick Bilton about declining engagement rates among his Facebook subscribers, TechCrunch’s Josh Constine wonders at the “skittish gift horse” that is the newsfeed. “The volume of advertising in the feed has increased dramatically […]
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Agenda Revealed For AdExchanger's Programmatic I/O, April 8 In SF
The PROGRAMMATIC I/O agenda is ready! AdExchanger has published the full list of sessions for our upcoming conference at San Francisco’s St. Regis Hotel, April 8. Please visit www.programmatic.io to see the lineup. Given AdExchanger’s goal to educate marketers on the New Normal of Digital Marketing, the conference agenda offers a range of topics covering programmatic media […]
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OPINION: Data-Driven ThinkingThe End Of Single Channel Measurement
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kim Reed Perell, the CEO of Adconion Direct. Consumers are now everywhere when it comes to digital. They are networking on social media sites, watching videos, checking email, reading news […]
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Optimizing The Content Algo; Criteo Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Optimizing The Content Algo In The NY Times, David Carr recounts how movie streaming/DVD service Netflix used insights on its own “big data” to create a successful new television (wait, streaming) series called “House of Cards” with director David Fincher and actor Kevin Spacey. […]
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OPINION: Data-Driven ThinkingLet's Not Expand 'Programmatic' To Include Everything
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Over the last three months, the word “programmatic” has been featured in the […]
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AOL's Latest Shuffle; Groupon's Bad Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Latest Shuffle AOL CEO Tim Armstrong has often talked about the company’s one constant: change and more of the same. Whether it’s rebranding business divisions or moving executives from one department to another, nothing at AOL stays the same for long. Artie Minson, […]
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OPINION: Data-Driven ThinkingProgrammatic Premium Isn’t Just About Efficiency
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The industry is rife with conversations about programmatic premium media buying and selling right now, and I could write a column about each of […]
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