AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingReducing Private Exchange Friction With a New Protocol Upgrade
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
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Yahoo Adds Another Mobile Startup; Australia's Private Exchanges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Loves Mobile Yahoo CEO Marissa Mayer continues to acquire companies with a mobile M.O. Last week, it was mobile recommendation startup Jybe and this week it’s mobile news aggregator Summly started two years ago by 15 year-old Nick D’Aloisio. Read more in Business […]
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OPINION: Data-Driven ThinkingAll You Can Eat (And Other Real Solutions To The Online Privacy Fiasco)
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
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OPINION: Data-Driven ThinkingIs Demand For FBX Dynamic Enough For It To Compete?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
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Cookies, Who Needs 'Em; Agency Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cookies, Who Needs ‘Em (Cont.) The Online Publishers Association (OPA) is the latest ad group to dismiss worries about the “Corleone kiss of death” Mozilla has seemingly planted on the third party cookie. It said in a statement, “In spite of the doom-saying, Mozilla’s […]
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OPINION: Data-Driven ThinkingThe Case For Twitter Investment: An ROI-Focused Attribution Approach
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
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Behind The Bot; Cross-Channel Money
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Behind The Bot The focus on fraudulent impressions driven by the “Chameleon” botnet discovered by London-based ad measurement and viewability firm Spider.io this week continues to evolve. Dr. Douglas de Jager, CEO of spider.io, writing in Adweek, investigates some possible (inadvertent?) sources for the […]
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OPINION: Data-Driven ThinkingDebunking 6 Myths Of Marketing Attribution
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
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OPINION: Data-Driven ThinkingWe Don’t Need No Stinkin’ Third-Party Cookies
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been writing about some of the ethical issues with “opt-out” third-party tracking for a long time. It’s a practice that makes me extremely […]
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Two Speeds For Ad Spend Globally; Yahoo Takes A Jybe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Two Speeds For Ad Spend Globally With job growth in the US, new fears in Europe, and uncertainty in China, guessing global ad trends one year out may seem a fool’s game. Carat takes a stab anyway, projecting 5% spending growth worldwide. Digital ads […]
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