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Google Finds Waze; Xaxis Heads To Latin America
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding The Waze? After talks with Facebook fell through, Google may have swooped in and offered $1 billion+ to acquire social map startup Waze. According to Israel-based Haaretz, the move is a done deal and would keep Facebook from directly competing with Google in […]
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OPINION: Data-Driven ThinkingTime For A Trading Desk? Consider These Factors
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]
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Standardizing Native; Mobile Ad Barometer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Native It’s clear that IAB loves a good task force, and their latest effort revolves around standards and best practices for native advertising. See who’s on “The Force.” According to the IAB’s blog, they are also launching a Content Marketing Task Force to […]
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OPINION: Data-Driven ThinkingIt's Time To Drop The Jargon: Simplifying The Ad Tech Story
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. One day I came to work and realized that everything had changed. My branch of the industry had upgraded from the […]
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OPINION: Data-Driven ThinkingThe Most Important Mobile Ad Targeting We Don’t Understand Yet
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]
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Third-Party Valuation; Rating Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Third-Party Valuation How much is your data worth? Merkle is launching a new product called Merkle’s Digital Data Optimization Lab, which brings data valuation and optimization to CRM for its clients. Ozgur Dogan, SVP & GM of Merkle’s Data Solutions Group, tells AdExchanger the […]
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OPINION: Data-Driven ThinkingWhy Content Marketers Should Love Programmatic Marketing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango. Programmatic marketing is still a relatively new phenomenon. Those who are familiar with the practice often assume that it’s merely a direct-response […]
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The Fruits Of Akamai; Brand-Safe Headache
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fruits Of Akamai MediaMath formally launched Adroit Digital (see it) on Tuesday, using the technology and the team it acquired from Akamai’s ad business, known as Advertising Decisioning Solutions (ADS). It’s also using part of the name of Adroit, the Boston-based dynamic creative […]
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OPINION: Data-Driven ThinkingGet More From Mobile Data: Closing The Local Path-To-Purchase Gap
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Geiger, CEO of Retailigence. Mobile devices have dramatically changed the way shoppers interact with brands and retailers. The growing popularity of mobile shopping apps, combined with brand and […]
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Counting The Spend; Programmatic As Savior
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Counting The Spend Online ad revenue has hit a new high – $9.6 billion – according to an IAB and PwC report. That’s a 15.6% increase in just one year. “This first quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium […]
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