OPINION: Data-Driven Thinking
Why Content Marketers Should Love Programmatic Marketing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango. Programmatic marketing is still a relatively new phenomenon. Those who are familiar with the practice often assume that it’s merely a direct-response […]
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