AdExchanger
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OPINION: Data-Driven ThinkingParalysis By Analysis: Is Too Much Data A Bad Thing?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. Want to target your online ad to men living in Wisconsin who like to read about politics, are researching a vacation in Hawaii, have […]
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Paywalls Are Working; Instagram Gets Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywall Momentum Shifting attitudes toward digital news are finally making online publishing a more lucrative business. So says Robert Picard, research director at the Reuters Institute for the Study of Journalism, who tells the Guardian that people seem to be more willing to pay […]
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OPINION: Data-Driven ThinkingIn Optimization, Service Is King
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, a digital consultant currently under contract with Accordant Media. If you own an ad-tech company, you probably envision the service layer of your offering as a very […]
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OPINION: Data-Driven ThinkingWhy Blocking Third-Party Cookies Is Good For Google And Facebook
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Weinstein, Senior Vice President of Ad Operations at UM. In light of Mozilla’s announcement that it will block third-party cookies on an upcoming version of Firefox, the buzz […]
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Cookie Clearinghouse; Shazam The Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fine, You Can Keep Your Cookie Mozilla is creating a Cookie Clearinghouse in collaboration with the Stanford Center for Internet and Society, according to Ad Age. The clearinghouse would make provisions for companies to issue cookies in special situations — for example, Facebook’s content-delivery […]
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GE Gets Predictive; Growth Numbers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GE Gets Predictive “Predictivity” — the name says it all. GE, in partnership with Amazon Web Services, Accenture, and others, are getting into the “big data” and analytics game with a cloud services offering. There’s nothing said about ads in the press release, but…listen […]
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Note To Publishers: Not All Of Your Inventory Is ‘Premium’
“Brand Aware” is a column on the data-driven digital ad ecosystem from the marketer’s point of view. It is written by Bob Arnold, Director of Digital and Social Media at Kellogg Company. One of my main responsibilities for Kellogg is to steward all of its digital media spend in North America, so a lot of media […]
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WPP Investing; VivaKi Partnering
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Investment WPP has invested in Fullscreen, a network of YouTube channels, as part of a reported 8-figure venture capital round. The LA Times quotes Fullscreen CEO George Strompolos, “We feel that the media company of the future ultimately won’t be built on a […]
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OPINION: Data-Driven ThinkingWhy The Best Programmatic Planning Model Is ‘Always On’
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP of Strategy at Casale Media. Plenty of ad exchange buying patterns just make sense. There’s increased demand over the holidays, for instance, when more consumers are shopping, and retail […]
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MRC Updating 'Viewability'; Tech In Cannes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MRC Updating ‘Viewability’ The Media Rating Council released an update on their efforts to solve the viewability issues of online advertising. Next month advertisers can expect to see a draft version of guidelines for measuring viewable impressions, followed by a report identifying the “discrepancies” […]
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