AdExchanger
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OPINION: The Sell SiderPublishers: Are You Ready For Millenials?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. Read any trade publication and you’ll see an onslaught of coverage about how millennials engage with brands. According to the steady drumbeat of coverage, this generation […]
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Nestlé Talks Programmatic; InMobi Rumor Squashed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nestlé Speaks On stage at the IAB’s conference in London, Gawain Owen, digital lead at Nestlé, offered brands some advice. “Ask your agency for log-ins,” he said. “I can log-in at any time and see how my campaigns are performing because [the agencies] have […]
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OPINION: Data-Driven ThinkingMobile Obsession Creates Big Opportunities For Data-Driven Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oisin Lunny, senior market development manager at OpenMarket. Our love affair with mobile devices shows no signs of diminishing. There are already more mobile devices on the planet than human […]
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No IPO For PubMatic; Google Negotiating To Buy InMobi
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic IPO In Doubt? Plenty can change in a year, which is how long it’s been since PubMatic started dreaming about a $1 billion IPO. Today? “There is no plan for IPO,” CEO Rajeev Goel tells Indian newspaper Business Standard. “We would like to […]
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Twitter's Video Move; Facebook Offers Topic Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Live Video Bet Twitter dropped a little less than $100 million for Periscope, a startup that’s been developing a live-video streaming app, according to The Wall Street Journal. The deal was first reported by Business Insider and was quietly finalized a month ago. […]
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Why Is It So Hard To Use First-Party CRM Data?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive vice president at Merkle. For many marketers, it makes perfect sense: the idea of using data to craft a personalized experience that’s suited to a consumer’s motivations […]
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OPINION: Data-Driven ThinkingA Pressing Problem: Offline Attribution
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rahul Bafna, vice president of product management at Drawbridge. The biggest opportunities for brands and advertisers still live offline. People may be using the Internet more than ever before, but […]
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YouTube's Competition; TV Targeting Lagging
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube Challengers Facebook, Snapchat, Vessel and others are in talks with TV broadcasters to offer better terms for video programming than YouTube, sources tell The Wall Street Journal. YouTube competitors are courting suppliers like Viacom, Time Warner, NBCUniversal and 21st Century Fox. YouTube’s terms […]
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Facebook Open Exchange; MaxPoint Interactive Goes Public
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Part Deux Facebook may be getting into the ad exchange business beyond its huge and popular Facebook Exchange (FBX), which functions more like a private exchange targeting users on Facebook inventory only. Ad Age’s Tim Peterson says a new, open exchange will be […]
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OPINION: The Sell SiderLike Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and CEO at Index Exchange. Many wines taste delicious despite only making a quick trip from barrel to bottle to glass. Others, however, need time. A really fine wine improves with […]
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