AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderA Publisher’s Plea For Ad Tech Vendors
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz, CEO and founder at Q.Digital. Dear ad tech community, Medium-sized publishers deliver campaigns that are as complicated as those delivered by larger networks, but we need to do so with a much […]
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Watson Helps IBM In Otherwise Gloomy Quarter; Pokémon Go And McDonald's Announce Sponsorship
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic By IBM Despite an overall gloomy second quarter, IBM told investors its “strategic imperatives,” which include cloud computing, advertising, data analytics and its Watson AI platform, grew 12% this year to hit $8.3 billion. That’s 38% of overall revenue. IBM is fighting hard to make […]
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OPINION: Data-Driven ThinkingWhat Can Ad Agencies Learn From The Software Industry?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Carlson, senior vice president of experience design at DigitasLBi. Advertising agencies have always been on the forefront of creativity and engagement, innovating new ways for brands and customers to […]
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Yahoo Earnings Get Overshadowed By Upcoming Sale; Tim Spengler Joins Simulmedia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pro Forma As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on Monday were dwarfed by the magnitude of its upcoming sale. The only real question to answer now is which suitor gets to seal the deal. The final bids for Yahoo’s core business […]
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OPINION: Data-Driven ThinkingThe Missing Pieces Of Mobile Web Monetization
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The mobile web does not monetize particularly well for publishers. User data, bandwidth and screen size constraints make it inevitable. The harsh reality that mobile […]
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OPINION: On TV & VideoIf Standardization Means Scale, Why Are Publishers Failing To Adopt VAST 4.0?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Alex Bornyakov, CEO at VertaMedia. When the IAB launched VAST 4.0 in January, the impact of its sophisticated and streamlined technology protocols on the video advertising industry was forecast to be tremendous. VAST, an […]
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AT&T Bets On Addressable TV; Ad Blocker Shine Wants To Branch Out
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Sleeping Giant Verizon’s AOL acquisition had a strong strategic rationale in light of the telco’s vast data set. What about AT&T, which has a similarly huge market cap and potential ad platform value? AT&T doesn’t share Verizon’s approach – data-sciencing its mobile subscriber data for […]
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OPINION: Data-Driven ThinkingBroken Trust: Can Agencies Regain Credibility?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maciej Zawadziński, CEO at Clearcode. Agency-client trust has never been more tenuous. The Association of National Advertisers’ recent report on transparency highlights a range of problems, such as publisher kickbacks, […]
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OPINION: The Sell SiderBig Publishers Can Learn A Lot About Native From Their Smaller Counterparts
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Hadrien Bouchrara, solution architect, Facebook Audience Network. Native advertising isn’t just the wave of the future – native is creating real business value for marketers all over the world at this moment. But many […]
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Eddy Cue Dishes On Apple TV's Future; Cross-Device Desires Put Google & FB In A Good Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cue That Apple TV What exactly are Apple’s long-term plans for its TV product? To say that Eddy Cue, the company’s SVP of internet software and services, reveals all to the Hollywood Reporter would be an overstatement – but he does reveal some. Cue describes Apple […]
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