AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingViewability: The Path to Less Digital Waste
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i. Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents […]
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OPINION: Data-Driven ThinkingThe Banner Blindness Cure: How Fewer Ads Can Equal More Revenue
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The economics of online advertising are at best confusing and at worst completely backwards. We’ve got a zillion systems to target ads and auction […]
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OPINION: Data-Driven ThinkingWhy Marketers Shouldn’t Compare Google ROI to Facebook ROI
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]
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OPINION: Data-Driven ThinkingHow Social Is Breaking Old Agency Models
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, General Manager of EMEA, Adaptly. The social ecosystem is waging change on traditional powerbases within the industry. Not only has power shifted back to the publisher (the […]
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Brand.net Acquired by Valassis; Viewability Extends To PubMatic; Gradient X Launches DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand.net Sold Direct-mail, newspaper coupon marketing, and, yes, digital ad company Valassis announced the acquisition of online ad network Brand.net yesterday to enhance its “Valassis Audience Network, the components of an expansive network of online and offline data, state-of-the-art ad serving and targeting technology, […]
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Working Group Gathers On Tracking; Facebook CPM Model Vs CPC; Reviewing The UK Cookie
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to “on” in the new version of IE. Learmonth adds, “High-level Publicis execs […]
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7 Billion Impressions; I 'Like' Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LocalResponse Hopes For Half-Full Social ad network LocalResponse is boasting that it’s serving more than 7 billion impressions per month. A pretty impressive number, though CEO and co-founder Nihal Mehta concedes, in an interview with Techcrunch’s Anthony Ha, that the company isn’t able to […]
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Former Google Admeld CEO Barrett Gets Purple; CPG Getting The Digital Difference
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Yahoo!, Y! Ad Tech Plans Former Admeld CEO Michael Barrett is movin’ on from his post-acquisition Google role. All Things D’s Kara Swisher reports that Barrett will be joining Yahoo! as EVP and CRO and “will be in charge of ad revenue […]
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Acxiom's Big Database; Amazon's Dallaire On Ads; Testing To Differentiate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Acxiom Database The New York Times’ Natasha Singer profiles the data treasure trove that Acxiom manages and continues to grow in a feature titled, “You for Sale: Mapping, and Sharing, the Consumer Genome.” She writes, “Digital marketers already customize pitches to users, based […]
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Commodity Convo; Retailer Risk; Funds Flying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Commodity Convo Reuters Jennifer Saba analyzes new revenue data for newspaper publishers and sees ad exchanges as the culprit. She explains to the neophyte, “Advertising exchanges are electronic platforms that allow buyers to bid on and purchase advertising space at drastically reduced prices. Many […]
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