Liz is a former Reporter for AdExchanger.com where she covered agencies and wrote the daily news roundup. Previously, she worked as a music journalist for BestNewBands.com, and has also worked as a freelance writer and editor for Elite Daily and L/A Mag. Fluent in French, Liz worked for a time at l’Alliance Française de Washington after earning her degrees in political economy and French from Bates College in Maine.
Aerospike, the database solutions provider whose technology has powered AppNexus, BlueKai and eXelate, will open source its technology. The company also revealed Tuesday that it raised $20 million in Series C funding, which Aerospike will use to help finance the open source process and develop tools that will help clients scale their applications. “We are open sourcing […]
IZEA, a company that connects social media content creators with brands, recently rolled out a cloud-based “Sponsorship Marketplace” to help advertisers automate content distribution and measurement. IZEA’s network is comprised of over 50,000 registered advertisers and agencies. Some of the company’s agency partners include Mindshare, Starcom, Initiative, Ogilvy and Hill Holliday. Founder and CEO Ted […]
Both site content and a publisher’s brand perception have significant impact on overall ad effectiveness, a new Millward Brown Digital publisher study reveals. The study, titled “Publisher Impact,” surveyed a sample group of 4,000 respondents, asking them to rate 40-some publishers across five categories for site “experience.” The end goal? Help premium publishers justify their position […]
Seattle-based Hacker Group, an Interpublic Group agency, has merged with several sibling agency offices abroad and rebranded as HackerAgency. The move is a consolidation of agency brands into one CRM and direct marketing-focused unit. The three DraftFCB branded agencies are based in Munich, Prague and Shanghai. “The partnership has already helped us secure some business, […]
Twitter users will begin to see weather-triggered advertising in their feeds, courtesy of The Weather Company. The companies have set up a partnership under which TWC will bring its advertisers to the platform, as part of its WeatherFX programmatic buying unit. WeatherFX works in much the same way other publisher “reach extension” plays do, leveraging […]
The liquor industry’s self-regulated restrictions, such as its Global Marketing Code, seek to reduce underage exposure to alcohol advertisements. This restriction poses challenges for alcohol brands that want to promote on digital messaging platforms like social media. “Regulations vary greatly across the globe,” said Jason Loehr, VP and director of global media and digital marketing […]
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts with more than 50 domestic, regional and global clients, including Vodafone, Molson Coors, Warner Bros. Pictures and Tesco. The Outdoor Media Center, Institute of Practitioners in Advertising and Route use Kinetic’s software. […]
When Google poached former L’Oréal CMO Marc Speichert last month, the advertising world wondered about the search giant’s evolving branding goals. Over the last few years, many of Google’s recruits came from brands. It’s likely not a coincidence that Google is advertising itself in more traditional forums. It’s running a campaign that places its YouTube […]
Premium publishers are generally territorial. The idea of Hearst, Conde Nast and The New York Times offering a unified solution for media buying is a pipe dream. But French premium publishers operate in the spirit of greater cooperation. In December 2012, Le Monde, Les Echos, Prisma Média, M6, L’Express and Libération created a subsidiary called […]
Agencies and holding companies are pointing to customized algorithms as a way to differentiate from the competition. Tech providers, too, claim that algorithms developed in-house offer better optimization capabilities than those that are more generally available. But as these algorithms become more popular, the parameters of what entails customization are loosening. In most cases, agencies […]
