David Kaplan is a former Video/Publishing Platforms editor for AdExchanger.com. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at paidContent, Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.
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David Kaplan
Articles By David
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Specific Media Plots (Yet Another) Myspace Comeback
While the world obsesses over Facebook and its troubled IPO, an older social media entity that used to attract as much attention is trying to rebuild. In July, Myspace marks the anniversary of its hand-off from News Corp. to ad network Specific Media, and the year has passed more quietly than its new owners had […]
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AOL Executive Shuffle Reflects Tightened Ad Network Focus
Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
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Adap.tv’s App Center Looks To Connect Online Video And TV Sales
Online video advertising platform Adap.tv has a distinct goal in mind for its new App Center: to bring buyers, sellers and vendors that serve each into a single video marketplace for brand advertisers that will eventually include TV ad inventory. The thinking, Teg Grenager, Adap.tv co-founder and VP, told AdExchanger, is that as TV buying […]
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With Turmoil In Its DNA, Yahoo Promotes Its 'Big Data' Play Genome
The $270 million purchase of data management platform interclick last November was considered one of Yahoo’s sharpest moves during the period between the ouster of Carol Bartz as CEO and the replacement with Scott Thompson, whose reign was ended after less than six months this weekend. Given the turmoil that has surrounded Yahoo’s executive ranks […]
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Can Facebook Turn Its Users' Videos Into A Revenue Driver? Should It?
Speculation on how Facebook will expand its revenue streams will only become more intense once the social network issues its first public stock offering on May 18th. Although Facebook is the top display advertising seller, according to eMarketer, an SEC filing last month revealed that ad dollars had slipped 7.5 percent, dragging down total revenues […]
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AOL’s Armstrong: ‘Traditional Display’ Is Not A Growth Market
AOL’s slight stumble on display ad sales in Q1 was due to “distractions” the company experienced in Q4, as the company continued to refine its content strategy and place the Huffington Post brand on top of its content offerings and the company continued to refine its content and sales strategies. CEO Tim Armstrong told AdExchanger following […]
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AOL Display Picture Appears Mixed, As International Improves
In all, AOL’s advertising revenues would seem to be on solid footing, rising 23 percent overall in Q1, according to the company’s earnings release this morning. But display, which had been growing double-digits for the past year has stalled with a mere 1 percent gain in total and a 1 percent decline domestically. It was […]
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Jim Spanfeller: Publishers Need To Question The Rush To RTB
It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]
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Revision3’s Louderback Now Aims To Woo Discovery Advertisers
Discovery Communications has explored web video here and there over the past few years as a promotional vehicle for its various cable TV networks, which include its flagship, TLC and Animal Planet. Online advertising has tended to be a secondary focus, with TV naturally being front and center. Online video programming producer Revision3 CEO Jim […]
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Google Backs YouTube Content Channels With $200M Ad Push
“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged $200 million in advertising across YouTube and the Google Display Network to promote the video […]